Over the holiday weekend I paid a meter for two hours of parking near the Virginia Beach Oceanfront. I returned to my vehicle to find a ticket.
My meter had not expired, and a crowd was growing with interest when I flagged down a city police officer, who called headquarters to ascertain why the ticket had been issued.
The foul was I had left a "For Sale" sign in my car’s window. The assisting officer himself had never heard of such a law. The city manager’s office didn’t know of the obscure law, either.
If the people who should know of such a law haven’t heard of it, what is the likelihood a paying visitor/customer will?
Further, what is the likelihood that visitor will come back to the Beach? The city will lose far more than the $20 ticket in future revenue from me.
As the late W. Edwards Deming warned, the satisfied customer will tell 10; the dissatisfied will tell 30. I will tell 300 and stay out of the Beach.