「華人戴明學院」是戴明哲學的學習共同體 ,致力於淵博型智識系統的研究、推廣和運用。 The purpose of this blog is to advance the ideas and ideals of W. Edwards Deming.

2008年7月18日 星期五

Advertising the Beach海濱當局可惡

我昨天讀Deming 家鄉利用他的名搞顧問公司 莫名其妙 所以不引

底下這海濱/灘顧客的"停車場票效"之不滿投訴 有意思
他說要告訴300人當局可惡
我們在台灣呼應他


Advertising the Beach

Over the holiday weekend I paid a meter for two hours of parking near the Virginia Beach Oceanfront. I returned to my vehicle to find a ticket.

My meter had not expired, and a crowd was growing with interest when I flagged down a city police officer, who called headquarters to ascertain why the ticket had been issued.

The foul was I had left a "For Sale" sign in my car’s window. The assisting officer himself had never heard of such a law. The city manager’s office didn’t know of the obscure law, either.

If the people who should know of such a law haven’t heard of it, what is the likelihood a paying visitor/customer will?

Further, what is the likelihood that visitor will come back to the Beach? The city will lose far more than the $20 ticket in future revenue from me.

As the late W. Edwards Deming warned, the satisfied customer will tell 10; the dissatisfied will tell 30. I will tell 300 and stay out of the Beach.

Rick Titi

Chesapeake

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