苑老師
昨夜參加 Elias 討論會 有一提案 請 參考
我今年參加過幾次台大哲學系您主持的演講 都很精彩
我認為他們的論文和演說討論等都可以翻譯整理出來 如此2年可以出一本書 由 ntu press 或我找人幫你出版
申請個助理 幫忙...請參考
(59)
苑老師
昨夜參加 Elias 討論會 有一提案 請 參考
我今年參加過幾次台大哲學系您主持的演講 都很精彩
我認為他們的論文和演說討論等都可以翻譯整理出來 如此2年可以出一本書 由 ntu press 或我找人幫你出版
申請個助理 幫忙...請參考
(58)
NOVEMBER 25, 2009, 7:00 P.M. ET wsj
Toyota to Fix Gas Pedal on Recalled Cars
DETROIT—Toyota Motor Corp. said it will fix the gas pedal on about four million vehicles in the U.S. to address sudden-acceleration problems, as the Japanese auto maker tries to repair its reputation amid the company's biggest recall to date.
The remedy covers eight Toyota and Lexus models in which floor mats caused the gas pedal to get stuck, and involves trimming the pedal. The new measures, announced Wednesday, are expected to get under way in January. They affect the Japanese auto maker's core products: the Camry sedan, the top-selling passenger car in the U.S.; and the eco-friendly Prius, the best-selling ...
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送書給洪醫師時 發現將怡香茶園寫成 茶圓 因為我按錯
(56)
胡適 晚年不贊成 將他30年前和梁啟超先生列 出的"國學要目"再印
Deming 在 Out of the Crisis 列出的比較可靠 因為他80幾歲啦
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難得談WARRANTY
From The Economist
Published: November 25, 2009
CUSTOMERS tend to agonise over the relative merits of different models of electronic goods such as digital cameras or plasma televisions. But when they get to the till, many spend freely on something they barely think about at all: an extended warranty, which is often more profitable to the retailer than the device it covers.
Shoppers typically pay 10-50% of the cost of a product to insure it beyond the term covered by the manufacturer’s guarantee. The terms of these deals vary (and there is often a great deal of fine print), but they usually promise to repair or replace a faulty device for between one and four years. Yet products rarely break within the period covered, and repairs tend to cost no more than the warranty itself. That makes warranties amazingly profitable: they generate over $16 billion annually for American retailers, according to Warranty Week, a trade journal.
So why, asks a paper published in the December issue of the Journal of Consumer Research, do so many consumers still buy extended warranties? The authors—Tao Chen of the University of Maryland, Ajay Kalra of Rice University and Baohong Sun of Carnegie Mellon University—examined purchase data from a big electronics retailer for over 600 households from November 2003 to October 2004. They concluded that the decision to buy a warranty had a great deal to do with a shopper’s mood.
If a customer is about to buy something fun (ie, a plasma television rather than a vacuum cleaner), he will be more inclined to splash out on extra insurance. This is because consumers value “hedonic” items over utilitarian ones, regardless of the actual price tag. This is especially true if the item is on sale, as finding an unexpected bargain leaves buyers feeling flush and pleased. The study also found that poorer consumers are more likely to buy “potentially unnecessary and overpriced insurance”, because they are more worried about the expense of replacing a product if it breaks.
The popularity of warranties should logically depend on the likelihood of a product’s failure, says Mr Kalra. But although most policies go unused, he admits that the emotional tranquillity that comes with buying a new warranty is not in itself without value, even if “rationally, it doesn’t make sense”.
經濟學人：買延長保固很值得？小心多花你5成的錢
作者：經濟學人 出處：Web Only 2009/11
數位相機、電漿電視等電子產品型號繁多、各有優點，常讓消費者十分掙扎。但在結帳櫃台前，很多人會毫不考慮地購買延長保固，而對於零售商來說，延長保固的獲利常常會超過被保固的商品本身。
購物者通常得付出商品價格的10-50%，添購製造商保固之外的延長保固。延長保固方案的內容各有不同，大多是在1到4 年內提供維修或是故障品替換。不過，產品很少會在保固期限內損壞，維修成本也不太會超過保固費用，因此保固的獲利非常可觀，據估計，美國零售商提供保固服 務的年收入超過160億美元。
為什麼有那麼多消費者會購買延長保固？三位學者分析了600個家庭於03年11月到04年12月間的大型電子零售店購買紀錄，他們的結論是：購買保固與否，主要與購物者的心情有關。
如果消費者想買的是件有趣的東西，例如電漿電視就比吸塵器有趣，就比較願意花錢購買額外保固。這是因為在消費者心中，不管實際價格如何，「享樂用品」會比功能性物品珍貴。這種情況在特價時尤其明顯，因為發現意料之外的特價，會讓消費者心情格外愉快。
研究者還發現，比較窮的消費者更有可能購買「也許沒有必要、而且訂價過高的保固」，因為他們比較擔心一旦商品壞掉，得再花錢買一個新的。
其中一位研究者表示，照邏輯來推斷，保固的普遍性應該取決於商品損壞的可能性，但他也承認，雖然大部分的保固都用不到，購買保固的情感作用並不是沒有價值，即使那實在不合理。（黃維德譯）
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林公
王先生來電 才知道 應該是週六 12日
紀念Russell Ackoff(1919-2009)十二月十二日(週六)
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“三鹿”毒奶粉案兩主犯被處死刑
中國對兩名在三鹿毒奶粉案中製造並銷售有三聚氰胺的原奶的人員執
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Cash crisis LMU criticised
The problem arose because the Higher Education Funding Council for England (HEFCE ) only provides universities with money for a student who sits all their exams at the end of the year.LMU admitted it counted students as having completed the period if they moved into the next year, regardless of whether they had sat all exams.
Under the LMU's definition, just 3% of students failed to complete the year. Under the real definition the non-completion rate was 30%.
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--- 公孚
品質學會品質知識社群(QKC)研討會
時間：98年11月25日 (星期三)19:00--20:50
地點：品質學會九樓會議室
報告專題：品質落差指標建構-由委員,經營者,員工,顧客四個角
主講人：邱裕賓老師 元智大學管理研究所博士
主持人：鄭期霖博士
鍾漢清和他的戴明博士紀念研習會
我與鍾漢清先生是在的品質學會相識的，知道他曾在工研院電子所、
「華人戴明學院」是鍾漢清先生從杜邦公司離職後所創辦，他將「
去年更在他的母校東海大學設立東海戴明學者講座，並出版《
今年他舉辦2009年戴明博士紀念研習會，出版《轉型：
如今，鍾漢清先生有感於另一位在作業研究，
他準備在十二月十一日(週六) 1000-1600，於台北市新生南路三段88號2樓華人戴明學
報名電話：02-23650127
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http://taiwanpedia.culture.tw/
今天台灣大百科的熱門辭條之一
可靠度預估
Reliability prediction
分類：〔工程技術〕 > 〔尚未分類〕| 撰稿者： | 褚 |
Kevin
不知道有幾個老闆知道這玩意及其重要性！
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hc
假設這很重要
跟據近幾年跟蹤 recalls 之經驗 它沒什麼效果
讀 Deming 的 書 可以發現許多相關的片譬如說 無法作廠內測試來預測將來出廠的情況
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