The Behavioural Insights Team的運作是否類似Dr. Deming 所說的"轉型的組織"方式
很值得研究

The Behavioural Insights Team

The Behavioural Insights Team was set up in July 2010 with a remit to find innovative ways of encouraging, enabling and supporting people to make better choices for themselves^[1]. Check out the blog here.
The Team’s work draws on insights from the growing body of academic research in the fields of behavioural economics and psychology which show how often subtle changes to the way in which decisions are framed can have big impacts on how people respond to them.
The Team’s remit is to apply these insights to public policy making in the UK. Since the team was set up, the team has worked with almost every department across a very wide range of policy areas.
It has also published several papers that that show how the team is applying behavioural insights to the following policy areas:

test, learn, adapt, which sets out the methodology of the team and makes the case for the wider use of randomised controlled trials in public policy
fraud, error and debt, where the team has shown how changes to processes, forms and letters can result in significant increases in compliance
energy efficiency, including the launch of trials that seek to understand how we can encourage the uptake of energy efficiency measures
consumer affairs, including the launch of the ‘midata’ programme and moves to push forward collective purchasing schemes
health, including organ donation and smoking cessation

A brief summary of some of the team's more recent work can be found here.
Download the Government Response to the Science and Technology Select Committee Report on Behaviour Change report.
^[1]Coalition Agreement.

英「推一把」效果佳多國有興趣

〔國際新聞中心／綜合報導〕缺錢的政府共同面對的問題是：要怎麼讓國民更健康、更幸福，同時又可以為納稅人省錢？英國首相卡麥隆籌組了一支暱稱為「推一把小組（nudge unit）」的「行為洞察團隊（Behavioural Insights Team）」，測試是不是只要用對方法，輕輕「推一把」就能達到莫大效果。
誘國人端正行為
2010 年成立、由12人組成的「推一把小組」，悄悄地草擬多項誘使英國人端正行為的廣泛政策，例如按時繳稅、節約能源、戒掉菸癮等。該小組宣稱，未來5年可為納稅人節省3億英鎊（約139億台幣）。該小組最成功的案例之一，就是發信給遲繳稅的納稅人，聲稱大部分人都已繳完稅，這種心理策略竟然讓繳稅率提高1成 5，每年為國庫增加3000萬英鎊（約13億9500萬台幣）稅收。
小組負責人哈鵬（David Halpern）解釋，人都是社群動物，「如果你看到別人做某件事，通常也會跟著做。」但他也坦承，這項計畫如此順利，「我們也很驚訝」。有許多政府部門找上該小組，詢問：「你們能幫幫我們的這項政策嗎？」
該小組的另外一次實驗，則是觀察如何運用隔離閣樓策略，鼓勵人們節約能源，因為儘管政府祭出補助方案，仍有4成家戶做不到節約。研究顯示，無法節能的主要障礙不在費用，而是他們的閣樓堆滿垃圾，懶得清理。哈鵬說：「所以我們提供閣樓清理計畫，結果達成率是原來的3倍。」
多國政府對「推一把小組」的成功非常感興趣，因此該小組也開始對國外提供專業，包括協助澳洲新南威爾斯州政府及另一個未披露的政府籌設類似小組。
2經濟學家理論
「推一把小組」的靈感，來自美國經濟學家塞勒（Richard Thaler）與桑思坦（Cass Sunstein）2人於2008年在同名著作中提出的「推力（Nudge）」理論。卡麥隆並非唯一一位擁抱「推力」理論的世界領袖，塞勒曾擔任丹麥與法國等政府的顧問，桑思坦去年8月前都在美國總統歐巴馬政府內位居要職。
全世界各地實際運用「推力」理論的例子不勝枚舉，最有名的是荷蘭阿姆斯特丹史基浦機場（Schiphol Airport），在男廁的小便斗刻上假昆蟲讓旅客瞄準，竟然讓尿液四溢的情況大減。

News

20 September 2012
- Nudge unit sells behavioural expertise to Australia
  
  Politics / 20 September 2012… to be working in partnership with the Behavioural Insights Team to promote the greater application of behavioural insights in New South Wales.
24 August 2012
- Tags to shed light on northern hairy ants' movements
  
  Science & Environment / 24 August 2012Researchers are planning to fit tiny tags to a protected species of ant in order to gain an insight into the insects' behaviour. A team from the…
22 June 2012
- Policy development and the power of randomness
  
  Politics / 22 June 2012… is the premise behind a new report produced by the government's Behavioural Insights Team, or "nudge unit" as they are sometimes styled, which…
10 February 2012
- Retire later to stop loneliness, says No 10 adviser
  
  Politics / 10 February 2012… by Steve Hilton, one of Prime Minister David Cameron's closest aides and strategic thinkers, who helped establish a "behavioural insights team"
9 February 2012
- Sweden's lessons for Cameron on boosting women in business
  
  Politics / 9 February 2012… does not think that new laws are the way to encourage, or even force, business to change. The head of the Downing Street Behavioural Insight Team…
- David Cameron won't rule out women in boardrooms quotas
  
  Politics / 9 February 2012Street's Behavioural Insight Team - better known as the "Nudge" unit - David Halpern. Nudge theory is seen as a way of encouraging behavioural…
8 February 2012
- Nudge theory trials 'are working' say officials
  
  Politics / 8 February 2012… regulation. The Cabinet Office established a "behaviour insights team" after the 2010 general election and the unit has published details of some…
30 December 2011
- Scientists tickle animals to find laughter clues
  
  Science & Environment / 30 December 2011… going on, and it is not just a passive behaviour." The team is especially interested in the sounds animals make as they are being tickled. Dr…
15 September 2011
- Political nudge from government behavioural insight team
  
  15 September 2011The government's behavioural insight team claims hundreds of millions of pounds can be saved just by "nudging" people to change their behaviour.
- 'Nudge unit' urges use of smokeless cigarettes
  
  Politics / 15 September 2011… tens of thousands of lives, according to a government-backed report. The idea comes from the Cabinet Office Behavioural Insights Team - or "nudge…
31 July 2011
- Organ donated 'nudge' for drivers in new DVLA process
  
  Health / 31 July 2011… and stop smoking services. The government has so far rejected presumed consent and instead the Cabinet Office's behavioural insight team has suggested…
17 February 2011
- No law, even on murder, is a proven deterrent - Letwin
  
  Politics / 17 February 2011… good diets". Ministers have established a "behavioural insight" team in the Cabinet Office, under Mr Letwin's leadership, to co-ordinate work…
9 November 2010
- Nudge theory of social change is 'no silver bullet'
  
  Politics / 9 November 2010… choices "easier". Right balance Ministers have established a "behavioural insight" team in the Cabinet Office to co-ordinate work in this area…
2 November 2010
- Government can alter public behaviour, top adviser says
  
  Politics / 2 November 2010Mr Halpern said he was head of a small unit at the Cabinet Office, known as the Behavioural Insight Team but dubbed the "nudge unit", with a remit…