反對"口號" 之目的

Deming 反對"口號" 不過與它相對的 不是指所謂的 "詳細內容"--這裡的 specifics

Viewpoint: Specifics, not slogans, are what China needs
International Herald Tribune - France
Whether by coincidence or design, the US Congress gave the spiritual leader of Tibet its highest civilian award the same week that China hosted its National ...

那麼 請問是什麼呢?