以前誤把戴明 "COMPETITIVE POSITION "翻譯成"競爭優勢"
The essence of strategy is to achieve superior competitive advantage, right? Wrong. Professor Arnoldo Hax argues that this mindset is extremely dangerous since it puts competitors, rather than customers, at the center of your strategy. And that "strategy as war" approach, as we know, is not the most effective way to manage a business.
Instead, Hax and his colleagues have developed a strategy framework aimed at assisting managers in the articulation and implementation of effective corporate and business strategies with the customer as the driving force. Professor Hax recently sat down with our colleagues at MIT Sloan Management Review (SMR) to discuss his Delta Model and how it has evolved over time. Click on the questions below to view Professor Hax's videotaped responses:
- How does the Delta Model differ from traditional strategic planning modules?
- How was the Delta Model developed?
- Can you describe the Delta Model's three fundamental strategic options for companies?
- How has your thinking about the Delta Model evolved over time?
- How does one begin to implement the Delta Model?
- What are the keys for going from strategic vision to implementation?
- How does one prioritize and implement?
- How can the Delta Model help test hypotheses in the marketplace?
- How can the Delta Model help make strategy in turbulent times?
You can also read the interview transcript.