Hoping to Make Phone Buyers Flip
注釋flip
想起 DEMING博士從1930年代起就很重視市場研究和心理學
「華人戴明學院」是戴明哲學的學習共同體 ,致力於淵博型智識系統的研究、推廣和運用。 The purpose of this blog is to advance the ideas and ideals of W. Edwards Deming.
Welcome to s+b's enews, a strategy+business exclusive.
The Community Network Solutiona. 綠色品質保證"
的看法 我們其實遠遠落後業界十年以上
十年前杜邦公司新老懂 H氏是狂熱的"環保"信徒 商場世界為之....
我們年度的Deming機會早已有彰化的衛浴零組件廠商說明各地的
然後 我到日本各大公司網站 發現這是主要議題---20世紀末
2008年年初劉兄提出的這 gqa 只不過表示"我國"某pc製造廠的"應付之道(mis等等 劉兄說相關"要求"文件資料在internet上可取得二千餘項 free)
好 pc製造業只是百業之一 它相當特殊 這或許是qrd "整理會合"的機會
周末閒聊 再會
hc本周再接到”因為擁有朋友才美麗「因為擁有朋友,所以在任何時候,你不會孤獨,請好好珍惜.......」”
他Hc本周朋友:周一晚與前工研院朋友徐文杰會餐(仿日式簡餐) 228與日本朋友川賴吃雲南菜(台北日本人不少 我們兩處都碰到日本人) 中午在gmail與 Kevin Lin “CHAT” 他在寧波呢…….開始接新竹園區某公司 six sigma 顧問
就我所知報導一些朋友 David Hsu本學期學業顧問兩忙 他還當 csq的qrd(
擔任開拓假牙及牙科醫療市場的寶成集團第一事業群總經理郭泰佑昨天表示,將以寶成集團在全球製鞋市場占有率逾二成,作為假牙發展的目標。
郭泰佑說,寶成集團在台灣彰化及大陸東莞兩座工廠,每月假牙出貨量約5萬顆,預期五年內,月出貨量可成長至100萬顆。概估每顆出廠價大約介於50至60美元,產值將超過新台幣200億元,相當可觀。寶成寶祥牙醫診所
貝茲案完成仲裁前一天,洛杉磯市檢方起訴健康網,指該公司非法取消1600名病人的保單,省下3500多萬美元醫療理賠。健康網表示有志改進,以維持民眾的信任,目前已凍結取消保單的政策。
檢方並表示,健康網有一套不合法的獎勵方案,行政人員取消保單的數目如果達到目標,可以分紅。健康網承認2002和2003年實行那套方案,但後來已取消。
王老師
「前天聽劉先生的presentation 」
主講人:劉健雄會友
主題 :品質是綠色保證體系(GAS)出來的
時 間:九十七年二月二十一日週四晚上19:00--21:00
地 點:中華民國品質學會九樓教室
他的說法提醒:這一重要議題可以那納入 研發委員會的"2008座談會" 項目。盧瑞彥先生也是資源
whs:「我也認為這是一個好的方向。」
| ||
藝術創作領域多元且具有濃厚文人氣息的「趙二呆紀念展」,即日起至三月十九日在台北縣藝文中心特展室展出,展出水墨作品二十九件、陶藝作品十一件及素描自畫像等創作。這是已故的趙二呆五十年前的作品,且大多數的作品經重新裝裱後,第一次對外展出。 趙二呆的兒子趙子成因罹癌,唯恐父親畫作遺失散落,去年提筆邀請縣長周錫瑋參訪,並研議畫作保存事宜。趙子成憂心目前畫作存放在三芝鄉的住所,因為潮濕,作品無法妥善保存也無力推廣,希望縣府能協助整理,保存其父生平藝術作品。 周錫瑋去年參訪後,允諾責成台北縣府文化局先辦理紀念個展,並協助出版畫冊,使作品得以教育推廣、研究及收藏。 紀念展二十三日將舉行開幕典禮,趙子成先生特別向安寧病房請假,抱病出席,感謝周錫瑋完成他的心願。 「呆於名,呆於利」的趙二呆成名很早,他本名趙同和,1917年出生於江蘇,曾任福建省三元縣縣長、江樂縣縣長,台灣省政府專門委員、視察室委員、檢核室主任。他娶顧振璜為妻,也就是江蘇省主席、曾任國民黨陸軍總司令、參謀總長的顧祝同將軍的女婿。 趙二呆曾開過無數聯展及個展,出過詩集、散文集及自選集。趙二呆一生的藝術創作多元,包含書法、水墨、油畫、水彩、版畫、篆刻、雕塑、陶藝、攝影及詩文,堪稱多才多藝的藝術家。 1979年趙二呆購買台北縣三芝鄉白沙灣別墅,在此居住創作,連結了與北縣的緣分。文化局認為,趙家後代可以白沙灣別墅作為展示場所,由家屬自行管理經營,透過縣府博物館家族機制,推廣趙二呆先生藝術教育活動。 另外,縣府將向行政院文建會申請經費,將趙二呆作品數位化保存再交付家屬,並成立網站供大眾點閱欣賞。 |
Published: | February 19, 2008 |
Author: | Julia Hanna |
Consumers appear increasingly willing to make purchase decisions based upon their emotions about a product—how it looks, or sounds, or makes them feel using it. But the traditional design process based on user experience goes only so far in creating radical innovation. Harvard Business School visiting scholar Roberto Verganti is exploring the new world of "design-driven innovation." Key concepts include:
When furniture designer Herman Miller presented a prototype of its sleek, mesh Aeron chair to a consumer focus group, many asked if they could see a finished, upholstered version.
Innovative product design can be a risky proposition. Yet as consumer purchases become increasingly driven by emotion, the competitive advantage gained by how a product "speaks" to a customer is clear. Just think about how Apple began its resurrection in 1998 with the unthinkable design of computers made of translucent blue, orange, and pink plastic, the original iMac.
Despite the importance of industrial design, little theory exists on how companies might go about creating a successful design strategy. In a recent article, "Strategies of Innovation and Imitation of Product Languages," published in the Journal of Production Innovation Management, HBS visiting scholar Roberto Verganti addresses this shortfall as part of a larger research agenda investigating how companies manage to succeed in this particular arena. Verganti coauthored the article with Claudio Dell'Era, his colleague at Italy's Politecnico di Milano.
"Researchers have been investigating technological innovation for decades, but we know almost nothing about how companies manage design innovation," Verganti says.
For their study, Verganti and Dell'Era focused on the Italian furniture industry, using a database (Webmobili.com) to classify 2,000 objects by shape, color, surface, and material. They also divided the corresponding sample of 100 manufacturers into innovators and imitators, identifying a company as an innovator if it had been selected for or received the coveted Compasso d'Oro, a prestigious international prize awarded to groundbreaking design products.
Verganti says that design innovation often involves a high degree of uncertainty in terms of market success.
"It's very hard to understand what people want," he says. "If I make a car that can brake in 10 yards instead of 50, that's a quantifiable advantage that is easy to understand. But if I decide to create a computer out of translucent, colored plastic, it's much more subjective. People will love it, or they won't."
Focus groups and market research can help to define a product, of course, but Verganti has found that design-driven innovation is not user-centered. Instead, it comes from within the organization. "Rather than being pulled by user requirements," he wrote recently, "design-driven innovation is pushed by a firm's vision about possible new product meanings and languages that could diffuse in society."
"Apple is a company that is pushed by a vision," Verganti says. "Steve Jobs has said that the market doesn't always know what it wants. Companies that do radical innovation do not listen to users; they eventually value market feedback, but first they propose things to the users."
In the face of this market uncertainty, Verganti has found that companies adopt one of three different strategies:
In Verganti's study of the Italian furniture industry, one would expect those who wait and see to have the least amount of variety in their product line. After all, if the imitators decide to stand back and observe what is most successful, wouldn't they choose to copy just a few, choice products? Conversely, it would seem that the innovative companies would probably have higher levels of variety in their products because of the experiments they conduct.
Instead, the results showed just the opposite.
While the cost of experimentation in the furniture industry is relatively low, Verganti and his colleague found that the innovator companies actually used a see and launch strategy, conducting research in order to understand what sort of product language might be most successful. (This research is less of the focus-group variety and more of a broad-based assessment of cultural trends and scenario building.)
"Companies that do radical innovation do not listen to users."
"Innovators avoid proposing a wide range of product signs and languages as a way to protect brand identity," says Verganti. "They tend to adopt strategies that allow customers to easily reconnect specific product signs to their brands."
In contrast, imitators show a greater variety in their product portfolio. They observe what innovators do and how the market reacts. But the feedback they receive is initially so ambiguous, with several languages coexisting, that they eventually imitate everything.
"The confusion that this creates in the market is called semiotic pollution," Verganti says. "Imitators can be successful if they wait four or five years to determine what they should produce. But in the beginning it's not clear which product is the winner. So when it comes to product languages, imitation is a very expensive strategy."
Another key finding is that the innovators' products tended to be more homogeneous as a group. "It seems that the innovators understand and build off each other's ideas better than the imitators do," Verganti remarks. "They innovate in a circle; it's a similar dynamic to what occurs in a visual arts movement like Impressionism."
Do these findings have implications beyond the design-heavy world of the Italian furniture industry? Regardless of the product in question, Verganti believes that companies need to consider the importance of design.
"In every industry, sooner or later, there is a radical change in the language of its products," he says. "So the point for companies is, do they want to lead the change, or do they want to suffer the change?"
Verganti will present some of the secrets of strategy and process behind successful product language development in a book to be published by HBS Press in late 2008 or early 2009.
"It's a fascinating topic on many levels," he says. "Many of the Italian furniture companies I've studied are as small as 80 employees. They don't have the marketing muscle or distribution power of larger entities. Yet they're world leaders in the field."
Is Verganti a consumer of design himself? "If you come to my house you will find a lot of semiotic pollution," he laughs. "Having many different styles in one home is actually a trend, though; people today want to have their own look."
And that, of course, makes it even harder for companies to discern dominant trends.
The technological revolution in communications is continually making the world smaller and its economy is becoming globalized. This revolution has also spread to manufacturing, and the prime factors today are where the highest quality goods can be produced at the lowest price.
The rapid technological advances over the past 20 to 30 years have made countries that implemented the new technology early very wealthy. These countries were able to produce high-quality goods at lower costs and as a result gain a large share of the world market. In turn, the countries that were slow to implement the new technologies saw their industrial base decline and unemployment rise.
Today, technological advances are so rapid that manufacturing processes of as little as five or 10 years ago are made obsolete by more efficient processes. Any country that wishes to survive and compete in this technological world must use the most up-to-date technology. Only the most progressive will survive.
To convert from conventional manufacturing to technological manufacturing, a master plan must be devised. This master plan must be developed by the people, educators and industrialists in consultation with experts who have the knowledge and contacts with the best schools and most progressive industries in the world.
The plan must involve educators, administrators and managers of industries who must also develop a plan to update and re-train their workers in the new technological manufacturing processes. A major part of the plan must be educational programs for management based on the philosophies of people such as Dr. W. Edwards Deming, whose work in the 1950s was responsible for transforming Japan's industries and making them a leading manufacturing nation of the world in about 20 years.
Those countries that use the most productive manufacturing equipment have much higher productivity than those with the equipment of as little as five or 10 years ago. Therefore, it is not a case of working harder to increase productivity, but rather of working smarter by using the best equipment.
Computers are electronic tools used to process information, operate household items such as microwave ovens, stereo centres, automobiles, and factory machinery. They provide savings on energy and labour that result in better quality products at lower costs for everyone.
According to a study conducted a few years ago, labour accounts for only about 10 per cent of the cost of any manufactured product. The rest of the cost is consumed by management, equipment and the manufacturing processes. It is difficult to understand why so many people blame the cost of competing with low-labour countries, which at the most is 10 per cent, when the cost saving answers lie in management, equipment and processes.
In our modern economy, we must recognize that everything used in production and exchange is a tool. The purpose of a factory is to house power tools, but it is the land, buildings and the apparently non-productive equipment that make the use of power tools possible. If the stockholders had not expected to get paid for the use of their savings they would not have made the investment - and there would have been no tools, no jobs, and no business. So it can be said that profit is the most important of all business costs - and becomes the most important part of the selling price.
Any discussion of the profit system inevitably brings up the question, how much does it cost the customer? Many people believe profit exceeds payroll, but the workers get about nine times as much in payroll and benefits as the owners get in profit.
The most progressive and productive countries in the world use the best tools and most up-to-date manufacturing processes to keep up with or pass those countries using five- to 10-year-old technology. The ultimate goal must be to establish a country as a manufacturing nation noted for the best quality products in the world.
王老師 我近日拉肚子 所以覺得這些談話 ....
可能的話 請在我的談話部分加:(補記:後來我才知道我們還沒有專業的牙醫護士制
。這是台灣牙醫界自私自利之恥。近聞某家鞋業大廠商開牙科 CAD方面的知識可能對該行業有些幫助。經過此一座談,本人在部落格發行31期的『醫療,健康與品質報』,請讀者參閱。),我相信他們
2008/2/15 王晃三 <whs213@gmail.com>:--
> Dear all,
>
> 過年前我曾經寄了所附的論譠座談實錄,
> 請各位幫忙校閱發言記錄,
> 以便在三月份品質刋中登出
>
> 不知道您有沒有收到?
> 可否就這次所附的記錄幫忙
> 針對自己發言的部份過目校閱或修飾
> 以便即時送登
>
> 王三呆 敬託
>
> 又及,我將補入前言再送登。
>
>
> 2008/2/3, 王晃三 <whs213@gmail.com>:
>
> >
> > Dear all,
> >
> > 自從十二月21日論譠過後,不覺40 天已經過去了
> > 基於品質管理的原則,
> > 論譠過後,我們曾發函給與會人員
> > 請提供回饋意見
> > 結果經整理如附件, 請參閱
> > 這個正面的結論是我們共同投入的結果
> > 我在此再次向大家致謝
> >
> >
> > 論譠當天,我曾經邀請一位中原學生錄音記錄
> > 目的是要經過整理後,預備以特稿型式在品質刋登出
> > 由於其間學生要面對期末考試
> > 加以我又單車壯遊7天530 KM甫於日前回來
> > 所以直到現在才得以稍作整理轉交各位
> > 可否煩請您就自己發言的部份過目
> > 針對記錄的正確性加以確認?
> >
> > 基於篇幅考量,每次發言以不超過500 字為理想
> > 若有必要您可以略作修改或加以補充
> > 若有修訂請用紅字呈現以便編輯
> >
> > 這份實錄特稿預定在三月份登出
> > 也就是說至遲要在二月二十日交件(已經考慮了過年因素)
> >
> > 順便在此向各位拜年,祝新春快樂
> >
> > 三呆
> >
> > --
> > 王 晃 三, 中原大學榮譽教授
> > (三呆; H. Samuel Wang; Wang Sundye)
> >
> > 志工免費, 絶非廉價
> > 「三呆部落格」歡迎造訪 http://tw.myblog.yahoo.com/wang-sundye
> >
>
>
>
>
> --
> 王 晃 三, 中原大學榮譽教授
> (三呆; H. Samuel Wang; Wang Sundye)
>
> 單車壯遊:五百公里是一腳一腳踩出來的。
>
>
>
> 「三呆部落格」歡迎造訪 http://tw.myblog.yahoo.com/wang-sundye
鍾 漢清
Hanching Chung (or HC/ hc)
行也blog 坐也blog 放下blog 何等自在:
管理學新生 http://hcnew.blogspot.com
台灣戴明圈: A Taiwanese Deming Circle
戴明顧問公司http://www.deming.com.tw/
simon university總部 http://mypaper.pchome.com.tw/news/2adigoxl
Books Birdviews 書海
People 人物 http://hcpeople.blogspot.com/
質與量
品質世界 quality world http://hcdeming.blogspot.com/
中文品質百科﹐http://qualitytaiwan.atwiki.com/
品質論壇:http://tw.myblog.yahoo.com/hcdeming
語與文
英文人行道 et cetera, et cetera . http://word-watcher.blogspot.com/
漢語人行道:演變風貌 http://chinese-watch.blogspot.com/
譯藝 http://hctranslations.blogspot.com/
萬國
英國風 The Island Race http://ukislandrace.blogspot.com/
日本 心得帖 http://hcjapan.blogspot.com/
亞洲 Asia http://hcasia.blogspot.com/
城鄉歲月 What Time is This Place?
健康一生 http://hchealth.blogspot.com/
http://hceducation.blogspot.com/
http://hcdrink.blogspot.com/
the world of tea http://hctea.blogspot.com/
http://hcbooks.blogspot.com/
David E. Bosley - Grifton, N.C.
In the 1940s, I taught for a couple of years for $110 a month, summers excluded. Then as now, teachers wanted more pay ("Higher salaries for teachers would yield better students," Letters, Feb. 4).
(Photo — Teachers’ strike: The 850 teachers in Pennsylvania’s Downingtown Area School District walk the line Jan. 29. The first strike there in 28 years ended last week. / By Ed Hille, The Philadelphia Inquirer, via AP)
But I don't think giving teachers bigger salaries is going to make them better teachers, just as I don't think most will purposely be bad teachers just because they're underpaid.
A more fruitful area to explore is how schools are managed. If schools better manage their teachers by providing them with good support, rewarding their work in small and big ways, and letting them teach what they are passionate about, the field likely would sustain more teachers.
Teachers, of course, should have more money; we all should. But that has never been the crucial element of education. A more promising remedy would be to implement management techniques, such as the kind that mathematician W. Edwards Deming implemented successfully in Japanese industries. Through statistical tests, Deming was able to find out the weaknesses and strengths of companies and help them thrive during the late 1940s. Likewise, variables among different schools could be compared statistically to find out how to better improve the education system.
2008/2/12
現在,每天拼命搞blogs ,碰到些新聞都會「想起過去與朋友之際遇」。譬如說,Blackberry Outage (黑莓系統故障 北美用戶遭殃),想起上回該公司的烏龍OUTAGE,我在QRD與朋友交換大眾電信之事件品質成本。
新春回台中,當然會去看望我的初中導師謝立沛老師。他的兒子謝偉強博士在留德時經常從布萊梅出發,成單車往波昂 Bonn訪張旺山博士。他在新竹和苗栗市上班時,周末常乘單車回台中。
hc(56歲)年輕時:我的單車經驗是1968年(16歲)暑假,花200元,費時10天,路線:台中-墾丁-花蓮—橫貫公路-台中
英國呢:
Trek recall MT220 girls bike
Bike Biz -
The Trek MT220 girl's bicycle has been issued a voluntary recall by Trek Bicycle. According to the company, the frame can break during use.
Framing Production:Technology, Culture, and Change in the British Bicycle Industry 2008年1月29日 星期二
Quote from W. Edwards Deming:
We must satisfy our customers.
Retroactive management emphasizes the bottom line.
hc:「dave:
此信cc的人叫"吳國精"先生,我的老朋友, 現在是園區波若威公司負責人。
他們有一"巴塞隆納 至 巴黎" 自行車之旅 。行前要環島;我跟他說你們有一"訓練"計畫,很值得參考。
吳兄對此很有興趣,所以你們如果有這方面之資訊,可以轉給他父子知道。」
DHsu :「吳先生您好,,
關於自行車學校的資訊 您可以先參考以下的網頁
http://www.khsbicycles.com.tw/html/school/history.htm
自行車學校的校長 謝先生是KHS自行車的董事長 朱政夫顧問是安大科技總經理 他們都是自行車的愛好者
自行車學校的設立在於推廣自行車運動 並且建立正確的自行車知識(有效率的踩踏方式 ﹑正確的熱身 ﹑正確的騎後運動以避免累積酸痛等)
您如果看了網站之後有興趣參加這樣的訓練 開春後可以替您安排
ps. 謝董事長乃性情中人 雖然設立低廉的收費標準 (只含便當及保險費) 但又常常不收費!! 」
hc:「很巧, 吳先生剛提過折疊式自行車以KHS為最。」
david:「沒錯! KHS的折疊腳踏車相當不錯 我也是用他們的F2 C/P值最高
但說到最高檔 仍為太平洋(林正義董事長您見過)的 Birdy http://www.birdybike.com/」