「華人戴明學院」是戴明哲學的學習共同體 ,致力於淵博型智識系統的研究、推廣和運用。 The purpose of this blog is to advance the ideas and ideals of W. Edwards Deming.

2016年10月14日 星期五

A war on a concept is unwinnable;可運作定義 operational definition 和應用例:資本主義、空污觀測站

Politicians have been unable to resist the temptation to declare war on things like poverty (Lyndon Johnson), drugs (Ronald Reagan) or terrorism (George Bush). Declaring such “wars” is a problem: poverty and drugs will never show up and sign a surrender document
Reagan announced that drugs were a threat to national security on this day in 1982
ECONOMIST.COM




詹政財‎ 加入 對我是台灣人.台灣是咱的國家說讚的朋友

PM越大,越容易被人體呼吸道排除掉,所以通常PM越小的東西對人體危害就越大。「那有PM0.5嗎?當然也有!甚至也有PM0.1,這些都是經過吸呼道,直接進攻血管。」而柴油車所排放的廢氣幾乎都在PM0.5~PM0.1以下,毒性相當高。「你的呼吸道完全擋不住它,會從你的鼻子到咽部、喉嚨、支氣管、細支氣管到肺泡長驅直入,透過血液、在全身橫衝直撞。」


陳佩琪表示,過去家長只注意到空污會引起小孩子的過敏跟氣喘問題,但卻忽略「我以前遇過的小孩子病人,如果有過動、貧血,我一定會想到『鉛中毒』,雖然現在已經都是無鉛汽油,但若沒有用到高品質的無鉛汽油時,小孩子(體內)鉛濃度會很高,較易有過動、注意力不集中的現象,嚴重的話還會有貧血的症狀。」


PM2.5下降先別高興,因為台灣空氣是越來越毒

陳佩琪提到「政府有一個很詭異的地方,空污觀測站都是位在高樓大廈、或是校園頂樓,站在地面上比在高樓層的,不曉得吸到多少倍的空污,所以你不要看那個空污的指標,你實際上受到的暴露,應該是更多。」


「台灣是一個彈丸之地,『工廠』是一個很大的元凶。」陳佩琪認為台北比較幸運的是工廠較少,但像台中就有一個號稱全世界最大的燃煤的火力發電廠,而高雄更多,有中油中鋼、還有一些石化廠、造船廠,都是高耗能高污染的產業。


世界衛生組織在2013年將PM2.5列為人類的一級致癌物,陳佩琪解釋「PM2.5會吸附一些人類製造的二次污染源,這才是它毒害最大的地方!」包括硫氧化物、重金屬、戴奧辛、多環芳香、臭氧、一氧化碳、一氧化硫、二氧化硫......這些都是PM2.5帶的有毒物質。陳佩琪觀察到,因空污引起的過敏跟氣喘問題的小孩子越來越多,絕對沒有下降的趨勢,她提出警告「所以PM2.5下降大家不要覺得很高興,因為人為製造的東西越來越毒!」



陳佩琪:台灣空污的指標通常不準,實際暴露應該是更多
近幾個月來,台北市長柯文哲因為路邊停車格全面收費、內湖塞車等一連串…

HEALTH.BUSINESSWEEKLY.COM.TW|作者:良醫健康網





***** 國民黨的「防磚條款」僅規定候選人民調必須超過三成,卻沒規範這三成要怎麼來。熟悉民調技術的人都知道,不僅互比、對比或者候選人自比會有不同的民調數據,就連問卷的設計、表態率(訪員是否追問立場?可以問幾次?)以及用什麼參數回歸、還原、推估都會造成不同的民調數據。換言之,要透過民調「技術」將洪秀柱做到三成以上支持度不是難事,要將洪秀柱的支持率壓到三成以下更是容易,這完全存乎一心。2015.5.30 

-----資本主義等等"XX主義"的說法,都是胡說的




關於本節目 資本主義是從哪裡來的?他是隨著我們社會的自然演化所導致的?或是被隨著政治與科技環境的改變而改變的論述所主導?...
PTS.ORG.TW




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"對一概念或詞語之理解,須經由操作行為而顯明者,稱為「操作定義」。"這是教育部國語詞典對operational definition的不完善界說

作業【操業】操作


2011.12.20
"缺腿的小熊算是熊嗎? ".可運作的定義 operational definition

這一糖果回收的消息讓我想起在戴明博士的新經濟學中
他採用某小學老師的利用玩具餅乾來教小朋友什麼叫
可運作的定義 operational definition
"缺腿的小熊算是熊嗎? ".......



Winn-Dixie Voluntarily Recalls Gummy Bears

The affected bulk gummy bears are being recalled because of possible metal contamination. Consumption of food containing small amounts of metal might be harmful to a person’s health.
These gummy bears were sold in the self-serve bulk areas of select Winn-Dixie stores’ produce departments. The recalled gummy bears were sold in the stores from November 14 until December 13.
The following Winn-Dixie stores in different areas of Louisiana and Florida were selling recalled “Sunrise Assorted Flavor Gummy Bears:”
St. John Commons in W. Jacksonville,Florida
Concord Shopping Mall inMiami,Florida
Main StreetSquare inFern Park,Florida
Pepper Tree Plaza in Margate,Florida
Store in 70431 Hi-way 21,Covington,Los Angeles
The grocery chain is implementing a voluntary recall out of caution, in order to prevent any possible medical emergencies resulting from consumption of the affected product. To date, there have been no reports of illnesses that are related to the recalled gummy bears.

Mary Kellmanson, group vice president for marketing of Winn-Dixie, is encouraging guests and consumers that have concerns (about the product or recall) to return the gummy bears in order to be given full refund. Winn-Dixie will refund the recalled product without any questions asked. Consumers who have questions about the recall, or the gummy bears, can contact Winn-Dixie’sGuestServiceCenter. The center’s toll-free number is 1-866-WINN-DIXIE, or 1-866-946-6349.

Wikipedia article "Operational definition". 有Deming的說法

An operational definition is a showing of something—such as a variable, term, or object—in terms of the specific process or set of validation tests used to determine its presence and quantity. Properties described in this manner must be publicly accessible so that persons other than the definer can independently measure or test for them at will. An operational definition is generally designed to model a conceptual definition.
For example, the weight of an object may be operationally defined in terms of the specific steps of putting an object on a weighing scale. The weight is whatever results from following the measurement procedure, which can in principle be repeated by anyone. It is intentionally not defined in terms of some intrinsic or private essence. The operational definition of weight is just the result of what happens when the defined procedure is followed. In other words, what's being defined is how to measure weight for any arbitrary object, and only incidentally the weight of a given object.
Operational definitions are also used to define system states in terms of a specific, publicly accessible process of preparation or validation testing, which is repeatable at will. For example, 100 degrees Celsius may be crudely defined by describing the process of heating water until it is observed to boil. An item like a brick, or even a photograph of a brick, may be defined in terms of how it can be made. Likewise, iron may be defined in terms of the results of testing or measuring it in particular ways.
One simple, every day illustration of an operational definition is defining a cake in terms of how it is prepared and baked (i.e., its recipe is an operational definition). Similarly, the saying, if it walks like a duck and quacks like a duck, it must be some kind of duck, may be regarded as involving a sort of measurement process or set of tests (see Duck test).

Limitations

If a definition invokes an historical event, such as having weighed an object sometime in the past, it is no longer repeatable, so it fails to qualify as operational. Similarly, a specific brick cannot be operationally defined by the process of making it, because that process is historical. (But see the example of the constellation Virgo below for a discussion of how to avoid this difficulty.)
Operational definitions are inherently difficult — arguably, even impossible — to apply to mental entities, because these latter are generally understand to be accessible only to the individual who experiences them and are therefore not independently verifiable. According to this line of thinking, a person's mental image of a brick cannot be operationally defined because it cannot be measured from outside that person's mood. Philosopher Daniel Dennett has argued that first-person operationalism is possible and desirable, using the anthropological version of the scientific method to bring the mind fully into the third-person realm required by science. As part of the Multiple Drafts Model of consciousness, Dennett defines a process he calls heterophenomenology, by which the mental is defined operationally in terms of the observed behavior of the subject.

Usefulness

Despite the controversial philosophical origins of the concept, particularly its close association with logical positivism, operational definitions have undisputed practical applications. This is especially so in the social and medical sciences, where operational definitions of key terms are used to preserve the unambiguous empirical testability of hypothesis and theory. Operational definitions are also important in the physical sciences.

Relevance to philosophy

The Stanford Encyclopedia of Philosophy says the following about Operationalism stored at http://plato.stanford.edu/entries/scientific-realism/ and written by Richard Boyd:
The idea originally arises in the operationalist philosophy of P. W. Bridgman and others. By 1914, Bridgman was dismayed by the abstraction and lack of clarity with which, he argued, many scientific concepts were expressed. Inspired by logical positivism and the phenomenalism of Ernst Mach, in 1914 he declared that the meaning of a theoretical term (or unobversable entity), such as electron density, lay in the operations, physical and mental, performed in its measurement. The goal was to eliminate all reference to theoretical entities by "rationally reconstructing" them in terms of the particular operations of laboratory procedures and experimentation.
Hence, the term electron density could be analyzed into a statement of the following form:
(*) The electron density of an object, O, is given by the value, x, if and only if P applied to O yields the value x,
where P stands for an instrument that scientists take as a procedure for measuring electron density.
Operationalism, defined in this way, was rejected even by the logical positivists, due to inherent problems: defining terms operationally necessarily implied the analytic necessity of the definition. The analyticity of operational definitions like (*) is essential to the project of rational reconstruction. Operationalism is not, for example, the idea that electron density is defined as whatever magnitude instruments of the sort P reliably measure. On that conception (*) would represent an empirical discovery about how to measure electron density, but -- since electrons are unobservables -- that's a realist conception not an empiricist one. What the project of rational reconstruction requires is that (*) be true purely as a matter of linguistic stipulation about how the term "electron density" is to be used.
Since (*) is supposed to be analytic, it's supposed to be unrevisable. There is supposed to be no such thing as discovering, about P, that some other instrument provides a more accurate value for electron density, or provides values for electron density under conditions where P doesn't function. Here again, thinking that there could be such an improvement in P with respect to electron density requires thinking of electron density as a real feature of the world which P (perhaps only approximately) measures. But that's the realist conception that operationalism is designed rationally to do away with!
In actual, and apparently reliable, scientific practice, changes in the instrumentation associated with theoretical terms are routine, and apparently crucial to the progress of science. According to a 'pure' operationalist conception, these sorts of modifications would not be methodologically acceptable, since each definition must be considered to identify a unique 'object' (or class of objects). In practice, however, an 'operationally defined' object is often taken to be that object which is determined by a constellation of different unique 'operational procedures.'
Most logical empiricists were not willing to accept the conclusion that operational definitions must be unique (in contradiction to 'established' scientific practice). So they felt compelled to reject operationalism. [[In the end, it reduces to a reductio ad absurdem, since each measuring instrument must itself be operationally defined, in infinite regress... But this was also a failure of the logical positivist approach generally.]]

However, this rejection of operationalism as a general project destined ultimately to define all experiential phenomena uniquely did not mean that operational definitions ceased to have any practical use or that they could not be applied in particular cases.

Relevance to science

Operational definitions are at their most controversial in the field of psychology, where intuitive concepts, such as intelligence need to be operationally defined before they become amenable to scientific investigation, for example, through processes such as IQ tests. Such definitions are used as a follow up to a conceptual definition, in which the specific concept is defined as a measurable occurrence. John Stuart Mill pointed out the dangers of believing that anything that could be given a name must refer to a thing and Stephen Jay Gould and others have criticized psychologists for doing just that. A committed operationalist would respond that speculation about the thing in itself, or noumenon, should be resisted as meaningless, and would comment only on phenomena using operationally defined terms and tables of operationally defined measurements.
A behaviorist psychologist might (operationally) define intelligence as that score obtained on a specific IQ test (e.g., the Wechsler Adult Intelligence Scale test) by a human subject. The theoretical underpinnings of the WAIS would be completely ignored. This WAIS measurement would only be useful to the extent it could be shown to be related to other operationally defined measurements, e.g., to the measured probability of graduation from university. [1]

Relevance to business

On October 15 1970, the West Gate Bridge in Melbourne, Australia collapsed, killing 35 construction workers. The subsequent enquiry found that the failure arose because engineers had specified the supply of a quantity of flat steel plate. The word flat in this context lacked an operational definition, so there was no test for accepting or rejecting a particular shipment or for controlling quality.
In his managerial and statistical writings, W. Edwards Deming placed great importance on the value of using operational definitions in all agreements in business. As he said:
"An operational definition is a procedure agreed upon for translation of a concept into measurement of some kind." - W. Edwards Deming
"There is no true value of any characteristic, state, or condition that is defined in terms of measurement or observation. Change of procedure for measurement (change of operational definition) or observation produces a new number." - W. Edwards Deming

Relevance to process

Operational, in a process context, also can denote a working method or a philosophy that focuses principally on cause and effect relationships (or stimulus/response, behavior, ...) of specific interest to a particular domain at a particular point in time. As a working method, it does not consider issues related to a domain that are more general, such as the ontological, etc.
The term can be used strictly within the realm of the interactions of humans with advanced computational systems. In this sense, an AI system cannot be entirely operational (this issue can be used to discuss strong versus weak AI) if learning is involved.
Given that one motive for the operational approach is stability, systems that relax the operational factor can be problematic, for several reasons, as the operational is a means to manage complexity. There will be differences in the nature of the operational as it pertains to degrees along the end-user computing axis.
For instance, a Knowledge Based Engineering system can enhance its operational aspect and thereby its stability through more involvement by the SME, of course, thereby opening up issues of limits that are related to being human, in the sense that, many times, computational results have to be taken at face value due to several factors (hence the Duck test's necessity arises) that even an expert cannot overcome. The end proof may be the final results (reasonable facsimile by simulation or artifact, working design, etc.) that are not guaranteed to be repeatable, may have been costly to attain (time and money), and so forth.
Many domains, with a numerics focus, use limits logic to overcome the Duck test necessity with varying degrees of success. Complex situations may require logic to be more non-monotonic than not raising concerns related to the qualification, frame, and ramification problems.

Examples


Temperature

The thermodynamic definition of temperature, due to Nicolas Léonard Sadi Carnot, refers to heat "flowing" between "infinite reservoirs". This is all highly abstract and unsuited for the day-to-day world of science and trade. In order to make the idea concrete, temperature is defined in terms of operations with the gas thermometer. However, these are sophisticated and delicate instruments, only adapted to the national standardization laboratory.
For day-to-day use, the International Practical Temperature Scale (IPTS) is used, defining temperature in terms of the electrical resistance of a thermistor, with specified construction, calibrated against operationally defined fixed points.

Electric current

Electric current is defined in terms of the force between two infinite parallel conductors, separated by a specified distance. This definition is too abstract for practical measurement, so a device known as a current balance is used to define the ampere operationally.

Mechanical hardness

Unlike temperature and electric current, there is no abstract physical concept of the hardness of a material. It is a slightly vague, subjective idea, somewhat like the idea of intelligence. In fact, it leads to three more specific ideas:
  1. Scratch hardness measured on Mohs' scale;
  2. Indentation hardness; and
  3. Rebound, or dynamic, hardness measured with a Shore scleroscope.
Of these, indentation hardness itself leads to many operational definitions, the most important of which are:
  1. Brinell hardness test—using a 10 mm steel ball;
  2. Vickers hardness test—using a pyramidal diamond indenter; and
  3. Rockwell hardness test—using a diamond cone indenter.
In all these, a process is defined for loading the indenter, measuring the resulting indentation and calculating a hardness number. Each of these three sequences of measurement operations produces numbers that are consistent with our subjective idea of hardness. The harder the material to our informal perception, the greater the number it will achieve on our respective hardness scales. Furthermore, experimental results obtained using these measurement methods has shown that the hardness number can be used to predict the stress required to permanently deform steel, a characteristic that fits in well with our idea of resistance to permanent deformation. However, there is not always a simple relationship between the various hardness scales. Vickers and Rockwell hardness numbers exhibit qualitatively different behaviour when used to describe some materials and phenomena.

The constellation Virgo

The constellation Virgo is a specific constellation of stars in the sky, hence the process of forming Virgo cannot be an operational definition, since it is historical and not repeatable. Nevertheless, the process whereby we locate Virgo in the sky is repeatable, so in this way, Virgo is operatonally defined. In fact, Virgo can have any number of definitions (although we can never prove that we are talking about the same Virgo), and any number may be operational.

Duck typing

In advanced modeling, with the requisite computational support such as KBE, mappings must be maintained between a real-world object, its abstracted counterparts as defined by the domain and its experts, and the computer models. Mismatches between domain models and their computational mirrors can raise issues that are apropos to this topic. Techniques that allow the flexible modeling required for many hard problems must resolve issues of identity, type, etc. which then lead to methods, such as Duck typing.

Conceptual vs operational definition

Conceptual definition Operational definition
Weight: a measurement of gravitational force acting on an object a result of measurement of an object on a Newton spring scale

References

  • Ballantyne, Paul F. History and Theory of Psychology Course, in Langfeld, H.S. (1945) Introduction to the Symposium on Operationism. Psyc. Rev. 32, 241-243.[2]
  • Bohm, D. (1996). On dialog. N.Y.: Routledge.
  • Boyd, Richard. On the Current Status of the Issue of Scientific Realism in Erkenntnis. 19: 45-90.
  • Bridgman, P. W. The way things are. Cambridge: Harvard University Press. (1959)
  • Carnap, R. The Elimination of Metaphysics Through Logical Analysis of Language in Ayer, A.J. 1959.
  • Churchland, Patricia, Neurophilosophy— Toward a unified science of the mind/brain, MIT Press (1986).
  • Churchland, Paul., A Neurocomputational Perspective— The Nature of Mind and the Structure of Science, MIT Press (1989).
  • Dennett, Daniel C. Consciousness Explained, Little, Brown & Co.. 1992.
  • Depraz, N. (1999). "The phenomenological reduction as praxis." Journal of Consciousness Studies, 6(2-3), 95-110.
  • Hardcastle, G. L. (1995). "S.S. Stevens and the origins of operationism." Philosophy of Science, 62, 404-424.
  • Hermans, H. J. M. (1996). "Voicing the self: from information processing to dialogical interchange." Psychological Bulletin, 119(1), 31-50.
  • Hyman, Bronwen, U of Toronto, and Shephard, Alfred H., U of Manitoba, "Zeitgeist: The Development of an Operational Definition", The Journal of Mind and Behavior, 1(2), pps. 227-246 (1980)
  • Leahy, Thomas H., Virginia Commonwealth U, The Myth of Operationism, ibid, pps. 127-144 (1980)
  • Ribes-Inesta, Emilio "What Is Defined In Operational Definitions? The Case Of Operant Psychology," Behavior and Philosophy, 2003.[3]
  • Roepstorff, A. & Jack, A. (2003). "Editorial introduction, Special Issue: Trusting the Subject? (Part 1)." Journal of Consciousness Studies, 10(9-10), v-xx.
  • Roepstorff, A. & Jack, A. (2004). "Trust or Interaction? Editorial introduction, Special Issue: Trusting the Subject? (Part 2)." Journal of Consciousness Studies, 11(7-8), v-xxii.
  • Stevens, S. S. Operationism and logical positivism, in M. H. Marx (Ed.), Theories in contemporary psychology (pp. 47-76). New York: MacMillan. (1963)
  • Thomson — Waddsworth, eds., Learning Psychology: Operational Definitions Research Methods Workshops[4]

See also



go a long way towards doing sth


Percey Bridgman's operationalism also went a long way toward undermining the simplistic naive realism of earlier science:
The Logic of Modern Physics,
應用例

Top Story Those Millions on Facebook? Some May Not Actually Visit On the first page of Facebook's prospectus for its sale of stock to the public, it pegs the number of its "monthly active users" at a whopping 845 million people. The social networking site arrives at an even more astounding number when it comes to "daily active users": 483 million people.

Those are some huge numbers. If it is hard to believe that so many people are clicking on facebook.com every day, that's because well, they aren't, exactly. Those eye-popping numbers should have an asterisk next to them, Andrew Ross Sorkin writes in his DealBook column.

Facebook counts as "active" users who go to its Web site or its mobile site. But it also counts an entire other category of people who don't click on facebook.com as "active users." According to the company, a user is considered active if he or she "took an action to share content or activity with his or her Facebook friends or connections via a third-party Web site that is integrated with Facebook."

In other words, every time you press the "Like" button on NFL.com, for example, you're an "active user" of Facebook.
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Dubious Measures: Hedge Funds' Reporting Draws Scrutiny
CFA Institute Enterprising Investor
The above quote from US statistician W. Edwards Deming came to mind after I read a recent article in the Wall Street Journal that gives good reason for ...

2016年10月12日 星期三

Galaxy Note 7 Crisis Tests Samsung Heir Apparent. 韓国大慌て、「ノート7がここまで酷いとは!」

我寫過【品質成本管理】以及"Sony 裡電池回收"等文章。對於此次Note 7 手機回收案當然很注意!

Galaxy Note 7 Crisis Tests Samsung Heir Apparent 


Samsung heir apparent Lee Jae-yong decided to pull the plug on the Galaxy Note 7 smartphone that threatened to inflict lasting damage on one of the world’s most valuable consumer brands.

韓国大慌て、「ノート7がここまで酷いとは!」

東洋経済オンライン 10月12日(水)12時30分配信
 韓国サムスン電子は10月11日に「ギャラクシーノート7」の生産中止を決定した。同製品の欠陥品となった原因を把握できなければ、失墜したサムスンブランドの信頼を回復することは難しいとの声が高まっている。しかも、信頼を回復できないことの現実味が増してきている。そのことは、同社の先行きに大きな不安の影を落としているといえるだろう。

この記事の写真を見る

 アップルの「iPhone7」に対抗すべく、満を持してサムスンが上市したギャラクシーノート7のリコール・生産中止がもたらした影響は、どのくらい深刻なのか。

■韓国の輸出全体にも影響

 まず数字的な影響。今2016年12月期第4四半期(10~12月)だけでも、7000億ウォン(約645億円)の機会損失が予想されている。また同社株価も同製品の欠陥が知られた9~10月で140万~150万ウォン(約13万~16万円)の変動を記録。同社に部品を供給するメーカーの今年度の営業利益が10~15%減額するとの予想も出ている。

 さらには、韓国の輸出全体にも影響を与えている。9月の輸出は前年同月比で5.9%減。携帯電話端末の輸出に限れば、同27.9%減との結果が出ているほどだ。

 サムスンブランドの信用に対するダメージも深刻だ。9月2日にサムスンのコ・ドンジン無線事業部社長が緊急記者会見を開いた際の説明は次のようなものだった。「ギャラクシーノート7が爆発した原因は、バッテリーセルの問題と確認した」。

 ところが、交換したバッテリーまで発火。その検査能力・発言自体に信憑性がなくなった。コ社長が説明する通り、他社から購入したバッテリー自体の欠陥による発火であるならば、バッテリーを良品に入れ替えた時点で発火が起こるはずがない。これでは話にならないのは当然だ。
このまま迷宮入り?
 二次電池専門家の間では、「ギャラクシーノート7の欠陥原因がわからないまま、迷宮入りしてしまうのではないか」と囁かれている。韓国・電子部品研究院次世代電池研究センターのパク・チョルワン元センター長は「ギャラクシーノート7には、サムスンが保有する最先端の技術がほぼ投入されている。そんな製品に生じた欠陥の原因究明をおろそかにしたままでは、消費者が次のモデルを信頼できるだろうか」と指摘する。

 パク氏はさらに「原因がわからない何らかの問題があり、それが壊れたままの状態が続いて機器全体に伝わり、加熱した可能性がある。バッテリーが加害者ではなく被害者である可能性も念頭に置き、入念な原因分析をすべきだ」と主張している。

■「リコール10倍の陥穽」に落ちた

 二次電池関連企業に勤務した経験のある別の専門家は「バッテリーの爆発にはさまざまな原因が絡み合っているのが普通だ」と言う。だからこそ原因究明は簡単ではない。ところがサムスンは原因究明に時間をかけず結論を急いだ。「事態の早期終結による早期販売再開を決定したようだが、いまこそ、欠陥品となった理由が何だったのかをきちんと究明すべきだ」と忠告する。

 そもそも、サムスンはライバルのアップルよりも早く最新製品を上市するため、また各種プレミア技術をアップルよりも先に搭載するために焦っていた。さらには欠陥でリコールとなった状況を早期に収拾するために事を急ぎすぎた。こうした「焦り」が欠陥とリコール費用を拡大させる要因になったという指摘も出ている。

 すなわち、サムスンが製品開発の初期から生産、販売に至るまで、発見された欠陥を解決しようとしなかったため、収拾費用が膨大になってしまう「リコール10倍の陥穽」に落ちてしまったのではないか、ということだ。

 開発段階なら100ドルで解決できた欠陥が、設計が終わった後に発見されれば1000ドル、生産に入った後には1万ドル、発売後には10万ドルの解決費用が必要というのが、「リコール10倍の陥穽」が意味するところだ。ギャラクシーノート7は今年8月19日の発売前段階で、韓国国内で40万台の予約を集めたほど初期の販売量が多かったこと、また9月2日にリコールの実施を発表した後にもサムスンの製品を避ける消費者が少なかったことが、リコール費用を高める悪材料となってしまった。

サムスンがすぐにやるべきことは?
 こうした中でサムスンがすぐにやるべきことは何か。まずは、ギャラクシーノート7の欠陥原因を調査し、把握することに加え、リコールによるブランドイメージの悪化という最悪の事態をどう食い止めて改善するかが、喫緊の課題だ。

 サムスンは2015年に、1997年のアジア通貨危機以降初めてとなる研究開発費削減と関連人材のリストラを行っており、これが今回の事態を招くきっかけとなったとの指摘も出ている。責任者の追及も必要だ。責任の所在究明が終わった後、年末に予定されているサムスングループ経営陣の人事異動にも波乱が起きる可能性もある。

■韓国政府の対応にも批判の声

 サムスンの対応に加え、韓国政府の対応にも批判の声が出始めている。リコールから生産中止まで、政府の対応が遅すぎる、との批判だ。

 米国政府は被害が報告された直後に原因調査に着手した。それと比べると、韓国政府の姿勢はあまりにも消極的だった。10月11日になってようやく新製品の使用・交換・販売中止を勧告したこと、前日にサムスン側との協議した後だったことも、批判の的だ。専門家らは、「ギャラクシーノート7の生産中止以降、残された課題は旧型・新型製品の100%回収。政府は今からでもスピードを上げるべきだ」と口をそろえている。

 リコールを管掌する国家技術標準院は、10月11日にサムスン電子水原(スウォン)事業所の現地調査を行った。新たな欠陥を確認した同院が、10月1日にソウル市内の一般家庭で発生したギャラクシーノート7の発火事故などを調査するためで、事故発生後10日が過ぎてからの調査だ。10月5日に米サウスウエスト航空機内でギャラクシーノート7の発火事故が発生し、消費者製品安全委員会(CPSC)がすぐさま調査に着手したことと比べると、あまりにも遅い対応だ。

 10月10日に生産中止を決定した後になって、安全性調査を本格化させたことも問題として指摘されている。安全性調査は事故調査とは違い、欠陥のない製品に対して安全性テストを行う措置だ。9月22日にリコールを最終承認した当時、国家技術標準院はメーカー側の原因分析(バッテリーの欠陥)をそのまま受け入れた。ところが10月になって新型製品に相次いで問題が発生してからようやく、調査に身を乗り出している。

 国家技術標準院関係者は「特定品目に対する安全性調査は初めてであり、できるだけ早く行う」と述べた。だが、生産中止になったため、安全性調査を行う必要性はすでになくなっている。

 専門家らは、リコールから生産中止までの過程において、政府側が主導権を握れないまま、メーカー側の意向に引きずられていると指摘する。前出のパク・チョルワン電子部品研究院元センター長は「国家技術標準院の製品安全諮問委員会の資質が問われる。政府の未熟な対処能力が事態を拡大させた」と指摘する。同院は「サムスンから新型製品のリコール計画書を受け、問題なく回収が行われるようにする」と述べているが、どこまで徹底できるか。今後の姿勢が問われることになるだろう。
Korea large hurry, "the note 7 is terrible up to here!"
Toyo Keizai online October 12 (Wednesday) at 12:30 delivery
Korea large hurry, "the note 7 is terrible up to here!"
State of the Seoul city of department
South Korea Samsung Electronics has decided to production stop of the "Galaxy note 7" on October 11. If you can not understand the cause of the defective of the product, to recover the downfall was the Samsung brand of trust there is a growing voice of the difficult. Moreover, the reality of that you can not restore confidence has increased. The thing is, it can be said that is casting the shadow of great anxiety to the company's future.

Photos of this article

In order to counter the "iPhone7" of Apple, with the long-awaited impact that Samsung has brought the recall and production discontinuation of the Galaxy note 7 it was launched, how serious is either.

■ affect the total exports of Korea

Number effects first. Now 2016 ended December 31, the fourth quarter (October to December) alone, opportunity loss of 700 billion won (about 64.5 billion yen) is expected. The company share price also recorded a variation of from 1.4 to 1.5 million won in September and October that defects of the products are known (about 130,000 to 160,000 yen). This year's operating income of manufacturers to supply parts to the company are out also expected to be reduced by 10 to 15 percent.

In addition, it has also affected the entire South Korean exports. Exports in September down 5.9% from a year earlier. As far to the export of mobile phone terminal, but as a result of a 27.9% decrease has come out.

Damage is also serious for the credit of the Samsung brand. Description of when the Samsung co Dong-jin radio division president held an emergency press conference on September 2, was something like the following. "Cause the Galaxy note 7 has been the explosion, was confirmed as the problem of the battery cell."

However, firing until the replacement battery. Credibility is no longer in the inspection ability and speech itself. As co-president explains, if a fire due to a defect in the battery itself, which was purchased from other companies, can not have a fire occurs at the time of replacing the defective battery. This is it natural that not to talk in.
This remains unsolved?
In between the secondary battery expert, "without knowing the defect cause of the Galaxy note 7, or not than resulting in unsolved" has been whispered with. South Korea, Park Choruwan original Center of electronic components Research Institute next-generation battery research center in the "Galaxy note 7, Samsung state-of-the-art technology to be held is nearly up. Determine the cause of the defects generated in such product in while neglect is, consumers pointed out that will be able to trust the next model ".

Park said there is some kind of a problem you do not know the further "Cause, it is transmitted to the whole equipment followed by a broken remains of the state, there is a heated possibility. Battery is likely to be a victim rather than a perpetrator in mind Place, argues that it should elaborate cause analysis ".

■ fell to "recall 10 times the pitfalls"

Another expert with experience working in the secondary battery-related companies says, "It is normal to have intertwined a variety of causes for the explosion of the battery." That's why investigate the cause is not easy. However Samsung hurried to the conclusion without taking the time to investigate the cause. "It seems to determine the early selling resume by the premature termination of the situation, but what now, we should investigate properly whether the reason became defective was what" is advised.

To begin with, Samsung is for on the market the latest products faster than rivals of Apple, also had been impatient for mounting a variety of premier technology earlier than Apple. In addition it was too hurry things in order to settling the situation in which became a recall in the defect at an early stage. It pointed out that these "impatience" has become a factor to expand the defects and recall costs are also out.

In other words, Samsung production from the initial product development, up to the sale, for the defects found did not try to solve, settling cost is not than has fallen to become enormous, "recalled 10 times the pitfalls" either, but the fact that.

Defects can be resolved for $ 100 If you are only in the development stage is $ 1,000 if it is discovered after the end of the design, $ 10,000 after entering the production, after sale is that need to resolve cost $ 100,000, " but what is meant recall 10 times the pitfalls "is. Galaxy note 7 in the pre-launch stage of August 19 this year, South Korea at 40 million units of the reserve collected about early that sales volume there were many, also in after announcing the implementation of the recall on September 2 that consumers avoid the Samsung products were less, it has become the bad news to enhance the recall cost.

Samsung to be done immediately is?
What is Samsung to be done immediately in these. First of all, to investigate the defect cause of the Galaxy note 7, in addition to grasp, if you want to improve halted the worst of the situation that the deterioration of the brand image by the recall, but urgent issue.

Samsung in 2015, has carried out a restructuring of the relevant human resources and research and development cost reduction to be the first time since the Asian currency crisis of 1997, this is out also pointed out that was a chance to lead to the current situation. Pursue the responsible person also necessary. After the end of the whereabouts investigation of responsibility, there is a possibility that eventful also to personnel changes of the Samsung group management team, which is scheduled at the end of the year occurs.

■ voice of criticism in the corresponding of the South Korean government

In addition to Samsung's support, we have started out criticism of the voices in the corresponding of the South Korean government. From recall to stop production, support is too slow of government, but criticized for.

The US government has started to investigate the cause immediately after the damage has been reported. At the same Compared, the attitude of the South Korean government was too passive. Finally made on October 11 that it has recommended the use, exchange, and discontinued of new products, also it was after consultation with Samsung side the day before, but the target of criticism. Experts, "discontinued after the Galaxy note 7, challenge remains 100% recovery. The government should speed up even from now the old-new product" is aligned with the mouth.

National Technology Institute standard that in charge of the recall was carried out on-site investigation of Samsung Electronics Suwon office on October 11. The hospital, which was confirmed a new defect, in order to investigate or fire accident of the Galaxy note 7 that occurred in the Seoul city of general home on October 1, but research since after the accident occurred 10 days only. Fire accident of the Galaxy note 7 is generated in the October 5 in the US South in the West aircraft, when the Consumer Product Safety Commission (CPSC) is immediately compared to what was set out to investigate, but too slow response.

And then after decided to discontinue production on October 10, it has also been pointed out as a problem that was full-scale safety investigation. Safety investigation is the difference between the accident investigation, but measures to carry out safety tests on the defect-free product. At the time the recall was final approval on September 22, the national technical standard Council cause analysis of the manufacturer (the defect of the battery) was directly accepted. But finally one after another from a problem occurs in the new product made in October, it has leaned to the survey.

National Technology Institute standard official "is the first safety study for a particular item, as soon as possible carry out," he said. But, because it was made to stop production, the need to carry out a safety investigation is already gone.

Experts, in the process from the recall to stop production, while the government side does not grasp the initiative, pointed out to have been dragged by the manufacturer side intention. Park Choruwan electronic components Institute of the original Center of supra pointed out that "Product Safety Advisory Committee of the qualities of the national technology standard Institute is asked. Government immature coping capacity of was to expand the situation." Whether the hospital is "subject to recall plan of the new product from Samsung, the recovery is to be performed without any problem," but has said that, how far can be thorough. Going to be the future of attitude is asked.

2016年10月11日 星期二

三星祭出Note 7防火回收盒;Samsung is shutting down Note 7 sales worldwide. A replacement Note7 filled the Southwest Airlines cabin with smoke. Samsung set to recall Galaxy Note 7

為了讓大家順利把手機寄回韓國公司,並確保其運送過程安全無虞,三星提供了一個能夠承受極端高溫的手機回收盒給消費者。此回收盒總共包含三個盒子、一個抗靜電袋,比較特別的是,最外層的回收盒其內襯是由陶瓷纖維紙製成,具耐熱、耐高溫效果。
由於 Galaxy Note 7 在全球不斷發生爆炸事故,三星已經決定永久停產,並盡快協助每名消費者處理掉手上這個已經二次召回,彷彿不定時炸彈的手機。
SHARE.INSIDE.COM.TW


BBC World Service
The decline and fall of the Samsung Galaxy Note 7...
Learn more: http://bbc.in/2dFYyRI

尚不清楚蓋樂世Note 7的問題根源是什麼。不過,三星為了趕超蘋果而在手機中加入越來越複雜的功能,可能是這款手機走向毀滅的根源。行業專家們在仔細研究三星的供應鏈,以確定匆忙上市是否導致了技術問題或偷工減料。
「三星憑藉Note 7加強了自己作為一個反應迅速的競爭者的力量,」IBK投資與證券公司(IBK Investment & Securities)的分析師李勝宇(Lee Seung-woo,音)稱,「但是人們會猜想,它是否獨自冒進,沒有幫助自己的零件供應商齊頭並進。」
該公司立刻遭受沉重的財務打擊。週二,甚至在三星公布放棄蓋樂世Note 7的決定之前,它的韓國股價已下跌逾8%,公司市值減少了170億美元。
Samsung Mobile has all but ended the Note 7.


Samsung has requested that all of its sales partners stop offering the Galaxy Note 7, following reports of several additional fires over the past few days. It's asking stores and phone carriers...
THEVERGE.COM|由 JACOB KASTRENAKES 上傳

2016.10.5
Southwest Airlines flight evacuated after a Samsung phone filled the cabin with smoke. The device was a replacement Note7, which is supposed to be free of a battery defect that has sparked fires and prompted a massive recall.

2016.9.2

Image for the news result
Samsung is expected to announce a global recall of the Galaxy Note 7 smartphone after an ...


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