「華人戴明學院」是戴明哲學的學習共同體 ,致力於淵博型智識系統的研究、推廣和運用。 The purpose of this blog is to advance the ideas and ideals of W. Edwards Deming.

2010年8月15日 星期日

感言敢言 (1)Real Reason for Ousting H.P.’s Chief


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上回提到杜邦公司董事會人數只有8-9人 每人都是"多能工 " 現在知道 hp公司也是如此 :H-P Board Sued on Hurd Exit

Talking Business

Real Reason for Ousting H.P.’s Chief


The resignation of Mark V. Hurd last week from his seemingly secure post as chief executive of Hewlett-Packard has got to be one of the great head-scratchers in recent times.

Justin Sullivan/Getty Images

Mark Hurd, H.P.'s ex-chief.

Here’s a guy who walked into a very troubled situation, replacing Carleton S. “It’s All About Me” Fiorina, and oversaw what appears to be a magnificent turnaround. In his five years at H.P., every metric Wall Street uses to judge companies had gone in only one direction: up.

Its 2009 revenue was $115 billion, up from $80 billion when he took over. Four years ago, H.P. even leapt past mighty I.B.M. in revenue, making it the country’s biggest technology company. Its average annual 18 percent profit increases were remarkable given the company’s mammoth size. And the stock price more than doubled on Mr. Hurd’s watch.

Stories about Mr. Hurd lavished praise on his no-nonsense style. H.P. under Mr. Hurd has “become the benchmark for efficiency in an industry known more for its whiz-bang appeal than its operational excellence,” wrote Adam Lashinsky of Fortune in 2009. Four months ago, Forbes put Mr. Hurd on its cover, attributing H.P.’s success to “dramatic cost-cutting” and “a brutalizing culture of accountability.” Even Mr. Hurd’s temporary replacement, the chief financial officer, Cathie Lesjak, who seemed to go out of her way to diss him, said in the press release announcing his resignation that “our ability to execute is irrefutable.” That could never be said during the reign of Queen Carly.

And then, on Aug. 6 — poof! — he was gone, brought low by a sexual harassment scandal.

Or was he? In the press release, H.P. noted that while a claim of sexual harassment had been made, an investigation had cleared him of the charges. Instead, the company alluded vaguely to “violations of H.P.’s standards of business conduct.”

When pressed, H.P. said that Mr. Hurd had fudged some expense reports. (It also said that his relationship with the woman, a small-time H.P. contractor, was a conflict, even if no sex was involved.) On his way out the door, the board handed Mr. Hurd a severance package said to be worth between $40 million and $50 million, which would seem to undercut the notion that he had done something bad.

H.P. says its board should be applauded for not letting Mr. Hurd off the hook. But this is just after-the-fact spin. In fact, the directors should be called out for acting like the cowards they are. Mr. Hurd’s supposed peccadilloes were a smoke screen for the real reason they got rid of an executive they didn’t trust and employees didn’t like.

The stand-up thing would have been to fire Mr. Hurd on the altogether legitimate grounds that the directors didn’t have faith in his leadership. But of course Wall Street would have had a conniption if the board had taken such a step. So instead, it ginned up a tabloid-ready scandal that only serves to bring shame, once again, on the H.P. board.

Mr. Hurd’s sudden departure from H.P. can be traced, in truth, to the last time the H.P. board did something shameful. That was the infamous “pretexting” scandal, which burst into public view about a year and a half into Mr. Hurd’s tenure. The essential allegation was that the company, led by its board chairwoman, Patricia C. Dunn, had gone way over the line in investigating a series of damaging leaks, including hiring investigators who used false pretenses to obtain phone records of people suspected of being the leakers.

According to “The Big Lie: Spying, Scandal and Ethical Collapse at Hewlett-Packard,” an authoritative account by the former BusinessWeek writer Anthony Bianco, Mr. Hurd was very involved in H.P.’s efforts to hunt down the leakers. After the scandal broke, he hijacked H.P.’s internal investigation, hiring an outside law firm and ordering it to report directly to him, instead of the board, which is the normal practice.

“There is plenty of evidence from H.P.’s own documents that he had a much bigger role in starting the investigations and carrying them out than he ever let on,” Mr. Bianco said. “H.P. security had a SWAT team to root out the leakers. They were clearly trying to please him.”

Ms. Dunn, according to “The Big Lie,” knew about the effort to finger the leakers, getting regular updates from H.P. managers. But she wasn’t the driving force. She wound up taking the fall because the board member who revealed the pretexting, Thomas J. Perkins, the former venture capitalist, had it in for her. So the allegations were skewed to make her look bad.

Ms. Dunn stepped down as chairwoman, replaced by Mr. Hurd. Then, Mr. Hurd forced her off the board entirely, threatening to resign if she stayed. In October 2006, Ms. Dunn, who was also being treated for cancer, was indicted by the California attorney general on identity theft and fraud charges, only to have them tossed out of court five months later.

“There was a residue of mistrust because of the pretexting scandal,” said Mr. Bianco, who added, “I conclude in the book that he lacks the moral character to be C.E.O.”

Then there were the company’s employees. The consensus in Silicon Valley is that Mr. Hurd was despised at H.P., not just by the rank and file, but even by H.P.’s top executives. (Perhaps this explains why Ms. Lesjak was so quick to denigrate him once she took over.) “He was a cost-cutter who indulged himself,” was one description I heard. His combined compensation for just his last two years was more than $72 million — a number that absolutely outraged employees since their jobs were the ones being cut.

Rob Enderle, a well-known technology consultant, noted that in recent internal surveys, nearly two-thirds of H.P. employees said they would leave if they got an offer from another company — a staggering number. “He didn’t have the support of his people,” Mr. Enderle said. Although he was good at “holding executives’ feet to the fire, he seemed to be the only one benefiting from H.P.’s success,” Mr. Enderle continued. “He alienated himself from the people who might have protected him.”

After Mr. Hurd’s resignation, an anonymous H.P. employee wrote on the Internet: “Mr. Hurd cares about one thing, how much money is in it for him. As an H.P. employee I see it every day. We don’t have the tools to do our job, but he isn’t doing without anything, and doesn’t care.”

Charles House, a former longtime H.P. engineer who now runs a research program at Stanford University, openly rejoiced when he heard that Mr. Hurd was leaving. “I think the sexual harassment charge was a total red herring,” Mr. House told me. He didn’t care. “I was delighted,” he said.

Mr. House’s brief against Mr. Hurd went well beyond his outsize compensation and penchant for cost-cutting. As Mr. House saw it — indeed, as many H.P. old-timers saw it — Mr. Hurd was systematically destroying what had always made H.P. great. The way H.P. made its numbers, Mr. House said, was not just cutting any old costs, but by “chopping R.&D.,” which had always been sacred at H.P. The research and development budget used to be 9 percent of revenue, Mr. House told me; now it was closer to 2 percent. “In the personal computer group, it is seven-tenths of 1 percent,” he added. “That’s why H.P. had no response to the iPad.”

Mr. House was also offended by Mr. Hurd’s dictum that H.P. executives had to resign from all civic boards, as well as his decision to cut off many of H.P.’s philanthropic activities. “H.P. has always been a model corporate citizen,” Mr. House said.

Plus, he said, Mr. Hurd was “incredibly rude and demeaning, and relied on the fear factor.” Mr. House summed up the Hurd era this way, “He was wrecking our image, personally demeaning us, and chopping our future.”

Are any of these firing offenses? They probably should be, but they’re not, not in the culture we live in. That is especially true when the leader who is busy chopping the future is also posting fabulous short-term profits. And, to give Mr. Hurd his due, H.P. after Ms. Fiorina was a place where the executives’ feet needed to be held to the fire.

Ah, but if you just whip up a personal scandal — make sure it has a little sex in it! — then you can get rid of your failed leader on the grounds that he “violated the company’s standards.” The world is full of imperfect people; if everyone who ever fudged an expense report or flirted with an outside contractor were fired, there wouldn’t be many people left in the American work force.

This is not to say that Mr. Hurd should be let off the hook for, in his words, failing “to live up to the standards and principles of trust, respect and integrity that I have espoused at H.P.” (Note, by the way, that he doesn’t concede that he violated H.P.’s standards of business conduct.) But a firing offense? Really?

On the other hand, putting up dazzling short-term numbers that have the effect of enriching himself while robbing H.P.’s future — isn’t that what a C.E.O. should be fired for? Firing Mr. Hurd for that reason, however, would have taken courage, something that has always been in short supply on the H.P. board.

One thing I found surprising this week was learning that to many H.P. observers Ms. Fiorina no longer seemed quite so bad. It was actually her strategic vision that Mr. Hurd had executed, I heard again and again. Her problem was that while she talked a good game, she lacked the skill to get that big, hulking, aircraft carrier of a company moving in the direction she pointed. Mr. Hurd was a brilliant operational executive, but had the strategic sense of a gnat, and knew only how to cut costs.

What H.P. needs in its next leader, Mr. House told me, is “someone with Carly’s strategic sense, Mark’s operational skills, and Lew’s emotional intelligence.” (Lewis E. Platt preceded Ms. Fiorina as C.E.O.)

That is a tall order, but not an impossible one. It is certainly plausible that the H.P. board can find such a person. Given its recent track record, though, don’t hold your breath.

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行政官僚如此無能要如何達成國民黨等單位想將台灣"科學園區化"的夢想和狂想曲呢?
中科停工事件 /綠委批沈世宏 應負最大責任

〔記者劉力仁、陳慧萍、彭顯鈞/綜合報導〕台北高等行政法院裁決中科三期停工,廠商醞釀請求國賠,環保署昨天重申將提抗告,也再嚴辭批評法院撤銷環評結論的裁決,將導致日後所有環評結論具不確定性,合法開發一夕之間變成違建,成為災難。

環署會轉知中科七日內停工

民進黨立委田秋堇、黃淑英昨天則召開記者會表示,台北高等行政法院是在幫政府作停損,政府應尊重司法、土地跟人民。

中科停工事件,馬政府陷入左右為難困境。對於籲請馬總統出面協調的呼聲,府方昨回應,依法行政,也要依法保護廠商的信賴利益。

立委三月就要求環署 進行二次環評

田秋堇播放今年三月的總質詢影帶強調,她和黃淑英三月在立法院總質詢時,就苦口婆心要求環保署進行第二次環評,如果當時停工,就不會害廠商有今天的損失。

黃淑英表示,台北最高行政法院年初裁定中科三期環評案無效定讞時,環保署長沈世宏態度傲慢,曲解法令,甚至登報嗆行政法院,給吳敦義錯誤的資訊,導致行政院未採取積極行動,進行第二次環評;今天中科的停工爭議,沈世宏應負最大責任。

環保署綜合計畫處長葉俊宏表示,環保署會轉知中科管理局依法於七日內停工,停工範圍包括工業區內規劃、進行及完成後營運行為,全部停工。

但葉俊宏不滿表示,這次法院裁決已經讓環評充滿不確定性,譬如以後蓋大樓超過三十層以上要環評,若大樓都已蓋好,民眾也搬進來,最後說是違建,所有人都要搬出去,這不是災難嗎?

律師︰沒要求限期補正資料 才是關鍵

對於環評災難說,環境律師詹順貴說,實務上行政訴訟判官方敗訴的案例並不多,官員應該自問程序是否合法,還是配合開發政策,一味求快,讓廠商蒙受高度風險。環保署若要求中科管理局限期補正資料送審,逾期即駁回,就不會產生廠商不斷投資、進駐,面臨巨大損失情況發生。

對此,沈世宏說,當時環評委員表決通過「營運前」補正健康風險評估報告即可,加上中科管理局委託學者進行的健康風險評估報告,健康風險相當低,他也認為急迫性不高,沒有要求限期補正。

立委批評沈世宏「態度傲慢」

立 委田秋堇則批評沈世宏「態度傲慢」,今年一月要求環保署勒令停工,但沈世宏不聽。沈世宏表示,他只是想講清楚法令,並沒有授權環保署可以宣布停工。另外行 政程序法一一七條信賴保護條款,廠商利益也要顧及,他認為高等行政法院對「行政訴訟」官司,完全躲避「行政程序法」是有問題的。

沈世宏說,中科管理局送來環評資料,環保署就審,沒有怠慢,至於國科會拖了將近一年都未補正資料,是否怠慢?沈世宏表示,國科會大概有自己的考量,他不予評論。





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每月會接到永久訂戶的品質月刊綠主張
前者經50年的演進已經是沒有靈魂 忘了主旨 為不學無術的少數學界所壟斷
後者是一合作團體 現在蒸蒸日上

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現在產銷之間是無法互信的可是又不得不然
消基會及經濟部標檢局5月抽檢28件玩具,發現有21%(6件)不合格。其中兩款玩具可塑劑含量過高,超過標準126倍,其中一款玩具同時被測出重金屬含量超標2.8倍。 可塑劑含量嚴重超標的玩具,分別是玩具反斗城、家樂福內湖店所販售的韓國風芭比娃娃,以及富邦momo購物網的海洋 ...

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Despite H.P.’s Efforts, Spectacle of a Chief Goes On

SAN FRANCISCO — Even after a former actress in erotic films had accused Hewlett-Packard’s chief executive, Mark V. Hurd, of sexual harassment, the company’s board stood behind him.
Danny Johnston/Associated Press; Bryan Bedder/Getty Images

Mark V. Hurd, former chief of Hewlett-Packard, was accused of sexual harassment by Jodie Fisher, an H.P. contractor. A company inquiry found no harassment, but found other violations.

Related

The directors had often talked with him about taking the world’s biggest technology company back to its roots as an innovator after the big-ticket acquisitions of 3Com and Palm. They doubted that Mr. Hurd, ever meticulous and boastful of his integrity, could commit such unscrupulous acts, according to people with knowledge of the board’s thinking.

But when he settled the woman’s harassment complaint in a late-night meeting before the board’s investigators had a chance to speak with her, the directors deemed his behavior just too troubling.

H.P.’s board rushed out Mr. Hurd’s resignation the next day, on Aug. 6. What has followed is a stream of leaks from both sides resulting in a very public imbroglio. The drama between staid H.P. and equally staid Mr. Hurd continues in a fashion quite unlike executive departures of its kind.

The company has uncovered communications between Mr. Hurd and Jodie Fisher, the occasional H.P. contractor who accused him of sexual harassment, that seemed cordial, even after a last meeting in a hotel room in Boise, Idaho, a person with knowledge of Mr. Hurd’s e-mails said.

But the board was increasingly troubled that Mr. Hurd had been so willing to put Ms. Fisher, whose job was to introduce Mr. Hurd to customers at H.P. marketing gatherings, in front of top customers at upscale company events. Nor could they fathom how Mr. Hurd could authorize more than $75,000 in payments and expenses, including first-class travel and stays in luxury hotels, for Ms. Fisher when the company’s employees traveled under more austere conditions, according to several people with knowledge of the expenses.

Mr. Hurd has been portrayed as engaging in increasingly questionable behavior as H.P. examined his relationship with Ms. Fisher. The directors could not grasp how he could defend having a close personal relationship with an expensive contractor and play down her background in sexually charged films like “Intimate Obsession” and “Body of Influence 2.” She also posed partly nude in Playboy while in college in the early 1980s.

Simply put, he lost the board’s trust, said people with knowledge of the board’s thinking.

A person close to Mr. Hurd counters that H.P. officials are trumping up a version of events in conversations with reporters.

“Mark Hurd is shocked and enraged by allegations from an H.P. board source that by settling an unfounded sexual harassment claim he was impeding the board from learning the truth,” said this person close to Mr. Hurd.

Mr. Hurd had been encouraged by the directors to settle the claims for weeks, the person said.

People close to Mr. Hurd have argued that certain board members overreacted to the sexual harassment charges and the possible negative publicity if word of them leaked.

Company officials, meanwhile, have publicly stated that Mr. Hurd’s behavior ran far afoul of company policy. In particular, Mr. Hurd has been accused of trying to hide an inappropriate relationship with Ms. Fisher by altering his expense reports.

An H.P. spokeswoman, Christina Schneider, declined to comment on the matter.

Regardless, the company is getting exactly what it had hoped to avoid. It hired Kent Jarrell, a crisis management expert from the public relations firm APCO Worldwide, soon after the board received the harassment complaint at the end of June. Mr. Jarrell wrote a mock news story for the board, saying it could expect headlines about H.P.’s having a soft-core pornography star working its events, people with knowledge of Mr. Jarrell’s work said.

“This history here is important,” said Scott Stern, a business professor at the Sloan School of Management at M.I.T.

Federal regulators are keeping a close eye on the H.P. board’s behavior after a scandal several years ago when factions of H.P.’s board spied on other members of the board, journalists and employees in an attempt to stop leaks. “This is a very proud company with a great history,” Mr. Stern said. “The fact is that you could understand that the board would be trigger-shy about public controversy.”

Mr. Hurd, according to those close to him, found it baffling that the company would disclose the sexual harassment case after a company investigation turned up no wrongdoing.

The accusations linking Mr. Hurd to improper spending resonate because he had built up a culture of severe financial accountability at H.P. A former H.P. executive said that Mr. Hurd’s meetings were known internally as “rectal exams” because of the fierce questioning.

“If you put up a slide with lower financial forecasts, he would spot it right away,” the executive said, requesting anonymity because he still deals with H.P. “Then, he would demand that you fix the situation.”

Stories abound of Mr. Hurd’s slicing into marketing costs and making employees fight for every dollar in the budget (although Mr. Hurd often found marketing money to sponsor tennis events, uniting his love of the sport with H.P.).

It’s this history that made Mr. Hurd’s recent behavior stand out to the board.

The situation was made worse after H.P. discovered that Mr. Hurd had viewed some of Ms. Fisher’s racy acting on his work computer, signaling that he was aware of her past.

Mr. Hurd has told people that he did a brief Google search of Ms. Fisher in April or May of 2009, nearly two years after she started contract work for H.P.

Lawrence J. Ellison, the chief executive of Oracle, called H.P.’s board cowardly in an e-mail to The New York Times. And plenty of pundits went on to say that H.P. should not have let Mr. Hurd go simply because he left Ms. Fisher’s name off some expense report filings.

A number of outsiders have complimented H.P.’s board for its decisive action, noting that the company’s board has operated under a microscope because of past transgressions.

William W. George, a professor of management practices at the Harvard Business School, said H.P. had made the right decision and that Mr. Hurd needed to move on. “I think once it’s settled, you need to walk away,” Mr. George said. “If he comes to grips with this, he is going to come back and have great leadership roles.”

2010年8月9日 星期一

談企管與行銷的自習 (紀念陳勝年先生的2010年演講草稿)

講題: 如何做中學戴明的淵博知識系統--以行銷學和策略學等為例


1. 演講日期:10/16日(六)14:00~16:00

2. 地 點:東海大學管理學院三樓EMBA

聯絡人:EMBA助理王凌莉小姐(Elisa)、
E-mail:elisa@thu.edu.tw

(O):04-2350-7188、0953-022520 傳真:04-2350-7187



*****


形形色色的"補習班"

創業班行得通嗎


據現任董事會一方稱,焦點在於全體股東利益最大化與單一股東意志的矛盾。而第一大股東一方稱,雙方主要矛盾是關於公司在渡過特殊困難時期後的長遠戰略發展方面出現了重大分歧……


The Complicated Lives of Today's Leaders: Why Being at the Top Is Harder Than Ever
For insights into the ethics, values and competencies required of today's global leaders, Knowledge@Wharton recently coordinated a Wharton Executive Education roundtable discussion with four fellows from The World Economic Forum's Global Leadership Fellows Program. The program allows participants to work full-time at the World Economic Forum while developing leadership skills through training courses at top universities. The discussion touched on issues including the changing nature of leadership, how leaders respond to crisis and the role ethics plays in being an effective leader
http://knowledge.wharton.upenn.edu/article/2569.cfm


2010年管理界的一賞心悅目故事

What H.P. needs in its next leader, Mr. House told me, is “someone with Carly’s strategic sense, Mark’s operational skills, and Lew’s emotional intelligence.” (Lewis E. Platt preceded Ms. Fiorina as C.E.O.)

That is a tall order, but not an impossible one. It is certainly plausible that the H.P. board can find such a person. Given its recent track record, though, don’t hold your breath.

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“The wisdom of the crowds suggest that H.P.’s current strategy is quite sound and that an internal executive is probably most able to keep the company on its path,” Mr. Leopold said.

About 25 percent of the respondents added that an internal executive or member of the H.P. board would be best.

“That eclipsed all of the other things,” Mr. Leopold said. “That is a very strong statement.”


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Geeks & Geezers一輩子的領導

2008年本書發行平裝本改書名為一輩子的領導並在序部分修正
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2010年8月中 (11日)紐約時報 最熱門的一篇是著名的女評論家

有感於今日美國新生流行利用網路科技選擇"氣味相同的室友"做法之不宜


Maureen Dowd: Don’t Send In the Clones


她的結論是 "College is not only where you hit the books. It also should be where you learn not to judge a book by its cover."

我有一"學習英文"之blog 叫"英文人行道: hit the books"

它解釋日常用語(Informal)hit the books 意思就是K書 (To study, especially with concentrated effort.) .


有趣的是 這種"不要以貌取人"的說法 正是今年市面上可以買到的 荷馬的啟示︰從命運觀到認識論 之主題


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我們今天要介紹的Deming 學說中的一主要學問就是認識論
當然他是抽樣統計學的專家
就某程度 從SAMPLING學 觀看人生和行銷學 會有許多慧見的

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我舉的一些例子與這家老公司相關

Longwood Gardens





David Ogilvy (businessman) (1911–1999) On Advertisement

訪美國之行程


讓我有機會在中秋在夏威夷的著名海灘上賞月
又有機會上杜邦著名的
Wikipedia article "Longwood Gardens".
我當時買了一本
A Man and His Garden 一直珍藏
那一次到總公司 才知道以前的台灣總經理在總公司的眾星雲集情況下
只可能官拜少校級
不過他我去訪問昔日駐台灣廠同事
可以知道他們感情都相當的好.....

MUSEUMS SPECIAL SECTION

A Garden With a Profusion of Ideas

L. Albee/Longwood Gardens

FRAGRANT TOUCH Orchids adorn the entrance to the music room in Longwood’s Conservatory

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    利豐是很著名公司
Li & Fung, the biggest supplier to retailers like Wal-Mart Stores, is offering about $901 million for a distribution company to gain a network in China. Both companies' shares rose in Hong Kong on the news.

Go to Article from Bloomberg News»
Go to Integrated Distribution Filing (pdf)»


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我在行銷學和策略學演講部分之後
要給大家演練的習題 就是 "我看東海大學經營的行銷學和策略學"

我是"老校友" (1975級 工業工程) 幾月前 我同學沈金標先生同我說
今日東海畢業生比我們當年的 起碼貶值一百多萬元
這是命運 嗎?


moving toward a more American style of private philanthropy?
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今晚我給大家說的生命故事中 啟示是什麼呢


落日樓台一笛風
悵無因見范蠡
參差煙數五湖東
(杜牧)

秋; 島嶼
.......
愉悅的午後的
古昔之光
不會逝去
它是我的 它是我的

快 快 給我
最好的馬上鞍
路因我的倔強
展開

(Jorge Guillien 葉維廉譯)


Body Language
Said my feet,"Hey, Let's go dancin'."
Said my tongue, "Let's have a snack."
Said my brain, "Let's read a good book."
Said my eyes, "Let's have a nap."
Said my back, "Let's take a ride."
Said my seat, "Well, I'll just sit right here,
'Till all of you decide."Let's have a snack."

--Falling Up by Shel Silverstein

"儒有今人與居 古人與稽 今世行之 後世以為楷" (禮記 四十一)


"Learning by doing " (做中學) 一直受到教育界漠視

這場演講紀念陳勝年先生 當年我向他學行銷學 其實只是"引進門" 之後當然要自行修煉


在現代的學術世界中 每一門都 類似"光分影雜 條繁幹通" (謝宣城)般

我們今晚要談的商學院 策略學和行銷學等等 都不例外





約1999年 一位台大的工商管理系畢業生問我"策略管理"在學什麼
我認為是"大哉問" 因為他們學校餐廳中有人在K這方面的教科書 準備考試
我就跟他說我在工研院電子所這方面的"求學過程"--部分可以參考系統與變異: 淵博知識與理想設計法 (2010) 的一些摘要 (會議及會後的思考 翻譯等等)


1999年我請教大師 Herb Simon 如何教大學生管理 我當時將它發表在www.deming.com.tw 上
Simon 是倡導自學的人 他在芝加哥大學學士到博士只"修"一門網球 (成績單上).......
他是人工科學大師 他們CMU大學(前身) 在1960年代末就有博士論文 "人工智慧看財務報表"
他認為"人工智慧看策略管理"的時代來臨了

另外一位著名的數學/教育家是Seymour Papert 他童年時玩齒輪 讓他悟出所有小學數學
參考
Hard Fun b y Seymour Papert


這兩開場故事讓我想 今晚可以談一下: 如何做中學戴明的淵博知識系統--以行銷學和策略學等為例

這兒還須向各位介紹: 戴明博士 (1900-93)和他的淵博知識系統

他與行銷學是很有緣份的 因為他從30年代就有這方面的論文 更有意思的是他晚年還為美國行銷學會出版的一本文集寫序
The Politz papers : science and truth in marketing research / edited by Hugh S. Hardy ; with a foreword by Darrel B. Lucas and with additional notes by W. Edwards Deming
Chicago, Ill. : American Marketing Association, 1990
這個故事也引進策略學的一章
這些論文都沒談到利用電腦做實驗試驗

(IBM,IBM-US) 周五(8/13日 2010)表示,將支付4.8億美元收購科技廣告公司Unica Corp (UNCA-US)。 本次全現金交易相當於每股21美元,是Unica昨日收盤價格9.55美元的雙倍 ...

Interactive Marketing, Campaign Management, Web Analytics - Unica

- [ 翻譯此頁 ]
Unica, a leading global provider of enterprise marketing management, streamlines marketing operations through execution of EMM and tracking software.
www.unica.com/ - 頁庫存檔 - 類似內容


台大圖書館只訂一種"行銷研究" 我們可以利用HBR的文選了解此領域近7-8年的一些"進展 譬如說 :
Harvard business review on strategic sales management Boston, Mass. : Harvard Business School, c2007
HF5438.4 H374 2007 4f
為什麼不要過份區分marketing &sales
customer calls/contacts
top line approach


*****

一般而言,我們提筆為文,或許是靈感或心情來了,或許是要捕捉過去的精彩故事,也可能是自我學習過程的一種方式。猶記得1981年時,我剛加入工業技術研究院 (ITRI) 的電子工業研究所 (ERSO,所長為胡定華博士)。當時,電子所的主管舉辦過一次「ERSO的業務策略討論會」(由副所長曹興誠先生企劃,地點在石門水庫某旅館)。會後,我開始思考什麼叫「策略管理」。我當時想,要了解這,讀書可能是最簡便的途徑,所以我到「政治大學的公企中心」的圖書館借些書來研究。最後,我選擇擔任過G. E.策略副總Rothchild的著作Putting It All Together來翻譯,作為深入學習的參考 (後來出版:《前瞻策略思考法》)。同樣的,我翻譯《品質洞識力》(Quaitysense)來增進我對於品質保證這專業的了解。

在電子所

我將哈佛大學行銷大師Ted Levitt 的"全集"都買了

,讀了

。又看到M. Porter 教授的成本分析法在PHILIPS公司多年前已使用過

,就跟他說說



Marketing Imagination, : Theodore M. Levitt: 讀一下摘要 感覺一下它魅力

The Marketing Imagination

Marketing (1962) to The Marketing Imagination (1983).


Strategic Management: A Stakeholder Approach by R. Edward Freeman (1982/2006中譯/上海:譯文

《戰略管理》---

這本書與我們談的系統時代特別有淵源.......

)

當然我們可以從許多不同的視角來談"戰略"

,譬如說

Corporate Strategy: A Resource-based Approach by Collis and Montgomery


企管的思想與一國之"現代化"是息息相關的

,譬如說 Kellogg School of Management on Marketing

,中國海南出版社翻譯為

《凱洛格論市場營銷》

,表示他們"營銷"還沒全勝

。又可舉一例

,這本書第二部分談

「敵情分析」

,可是他們翻譯為

「才智」

這可以令舉一例 來比較

A ranking of care for the dying by country

CUSTOMER-satisfaction surveys are, alas, unsuitable for rating the quality of death. So the Economist Intelligence Unit, a sister group to The Economist, has devised a ranking of end-of-life care, published on Wednesday July 14th. It rates 40 mostly rich countries by how well they care for the dying. Britain tops the table. For all the health care system's faults, British doctors tend to be honest about prognoses, the mortally ill get plentiful pain killers and a well-established hospice movement cares for people near death. Countries such as Denmark and Finland rank lower because they concentrate more on preventing death than on helping people die without suffering pain, discomfort and distress.



在沒版權顧慮的時代 台灣翻譯了不少相關作品 譬如說The Marketing Edge: Making Strategies Work

Thomas V Bonoma ...1985
哈佛行銷法則 台北:中國生產力中心1987/1989 三刷
The Marketing Edge: Making Strategies Work. by
這是本四年的個案研究集之結晶
作者以社會心理學學生的角度 探討行銷這專業"想得多(美) 做得少"的大頭症
可惜中文未將重要的附錄疼個案法的優缺點) 注解和索引
---
Sage Library in Marketing (2009)
Volume 1 :Marketing Strategy's Conceptual Foundations: Market Orientation, the Cornerstone of Strategic Marketing Thought.
Volume 2: Marketing Strategy Processes and Tools
Volume 3: Marketing-Mix Strategies- Product Strategy and Promotion Strategy
Volume 4: Marketing-Mis Strategies: Distribution Strategy and Pricing Strategy
Volume5: Organization and Implementation
Volume 6: Evolving and emerging issues in Marketing Strategy
productivity and metrics/Global marketing strategy/Alliances and Networks/Corporate Social responsibility/E-Marketing/Theory and Research in the0 New Millennia

****
Marketing Revolution! by Paul R Gamble, Alan Tapp, et al. 2005IBM/The Charted Institute of Marketing



------


請教司馬賀管理教育(1999/09)

  讀者當知司馬賀(H. A. Simon)為一了不起的教育家。他在40年代創設的卡內基理工工商學院是世界頂尖的,也出了一些諾貝爾經濟學獎得主;這在《管理行為》中有「一所商學院」的設計之個案。

  我在99年2月寫信向他討教管理學如何教?因為根據西方名校傳統,入門課要由資深的教授教,才會有融會貫通的樂趣。我以前在東海大學化學系四年級實驗一年,所得的結論是「管理學無法教,因為智慧無法傳授。」上學期在中原試一學期「近代管理學趨勢」,期終改論文作業才知自己教的不好,學生也因而所學甚淺。我感到很深的挫折;就向司馬賀大師請教,如果是他,會如何啟發後學者。

  他在3月5日('99)給我一封信,其中有關管理學教育的一段翻譯出來給大家參考:

  如何教管理學(Administration)是個難題。目前美國大多數商學院所選出來的MBA(企管碩士)大多至少有兩、三年商業實務經驗,這樣教起來就極不一樣了。要是學生沒有這種經驗背景,我總是試著要求學生把所就學的的大學看成一個組織,以組織學的話來看待大學中的事情,從而能把大學當作實驗室的代替品。這並不改變你的論點(按:其實這是司馬賀在自傳《我生活的種種模式》中的看法):許多管理學上的原理(principles) 很簡單而又明白清楚;難在如何根據所信的原理養成力行的習慣。然而,我們不該從中得出結論說:習慣是不可改的。(按:《管理行為》中有專節討論組織的習慣與創新。)

  我又與他談大中國區的大學教育之「質」(例如世界上真正的科學實証教育,並未在教育中生根立足,所以怪力亂神現象特別嚴重。)和「量」(台灣的高教並不符合人民的期望,而大陸的高教投資,遠低於發展之所需。台灣的所謂「追求卓越」,大筆的散財於高教,小學等基本教育和設備之質與量堪虞

  我是有心辦網路上的自由SIMON大學。他以為大學量已經太多,當前提以及未來數世代)中,最重要的是如何利用現代化的傳播科技,把世界上的一流大學(Strong universities)之資源與社區連用、分享。

  我希望能編本《司馬賀談教育》;這以後有機會再談。

  近來讀張漢裕教授所譯的R. H. Tawney《中國的土地與勞力》(1995,協志工業叢書;原書1929年出版),其中有許多話很重要:

  「...國家所需要的是受過教育的人,不是沒受過教育的畢業生,再不可為了大量生產而犧牲內容。應該側重教學生自己思考──這是比較廢力的事...」(中譯本,P. 206 - 207)

  R. H. Tawney真是名家,他對竹爭中國現代化的整體建議是引《浮士德》中的一句詩為喻:『設非自己心靈出,何得精神助你與。』意思是:若非從你自己心中湧出,你不能得到什麼使你心靈更爽健。(p. 209)





談企管與行銷的自習 (紀念陳勝年先生的2010年演講草稿)


古人去不返,古道挽不還。---別李周卿三首 元遺山集/卷02

人事有代謝 往來成古今 (孟浩然)

今世行之 後世以為楷

(北京: 三聯 2010) 中參考資料有一項是: "蕭繼宗編 孟浩然詩選 (台中:東海大學 1961)

蕭繼宗老師是我1971年國文老師的老師
2008年 一群無知的校友還想恢復 "東海大學出版社"

我想從傅漢思先生的書中摘錄一些比較簡單


Hans Hermannt Frankel



1974 年我修陳勝年先生的行銷學採用的是P. Kotler著的書不過我記不清是Marketing Management還是Principles of Marketing and Marketing: An Introduction
(1999年 台灣翻譯 Kotler on Marketing 科特勒談行銷
這種教科書的問題是僵化 完全跟它容易淪為笑話

已經有人將所有的管理學之字母湯 如4p 等等 重新笑談之幽默之

最重要的是這些作為 藝術勝於工程
我們應先了解要行銷的是什麼性質 這說來話長不過我可以說些自己的故事)

這或許不太重要 因為對企業管理的大學生
其實他們可能無法了解學校上的課程之意義
所以這只是一種子 重要的是修行靠個人
不過 這課程可以做相當多的學習習上的改善

我跟各位分享我作為學生與老師的一些經驗和心得
Philip Kotler (born 27 May 1931 in Chicago) is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

惜福

2010/08/01 康健141期林芳郁院長

獨家專訪林芳郁(台北榮總院長): 
我不是來榮總養老的,
那不是我的個性
2010/08/01 康健141期

這訪問稿值得一讀林芳郁院長是轉型領導者

十家marketing說法都不懂得淵博知識系統之說法



這十家說法都不懂得淵博知識系統之說法
我關心的是這產業內容的發展和對利害關係人的意義



-----Cases

The Economist Tends Its Sophisticate Garden


****

Maintaining quality standards and sustaining profitable growth in China's rapidly evolving marketplace requires powerful marketing strategies that enable organizations to build and nurture long-term customer relationships. To help executives meet this challenge, Harvard Business School (HBS) Executive Education has partnered with the School of Management, Fudan University in Shanghai to offer Marketing Strategies for Profitable Growth—China, a new program that focuses on the critical marketing components required to compete both in China and globally. Engaged in a dynamic learning experience, you will explore leading marketing practices from around the world that can be applied to create and sustain competitive advantage in Asia and beyond.

What You Can Expect
Marketing Strategies for Profitable Growth—China focuses on the keys to creating and maintaining customer relationships in order to sustain profitable growth. You will learn how to identify and segment customer groups, improve customer acquisition and retention rates, manage product portfolios, build quality brands, enhance sales and distribution efforts, and effectively expand into new markets.


日期与费用

  • 2010 年 9 月 1 日至 4 日, 哈佛中心(上海)

  • 6,750美元

(English)

新课程

在中国快速发展的市场中保持高质量标准和维持赢利增长需要强大有力的营销战略,使各个机构能够建立和培育长期的客户关系。为了帮助管理者克服这项挑 战,哈佛商学院 (HBS) 高管教育系与上海复旦大学管理学院联袂推出"赢利增长营销战略-中国"课程。这是一套全新的课程,侧重于讲授在国内和国际市场参与竞争所需的关键营销要 素。在活跃的学习环境中,您将会了解到全世界领先的营销实践,并掌握如何在亚洲及其他地区应用这些实践来建立和保持竞争优势。

课程内容

"赢利增长营销战略-中国"课程重点讲授建立和维持客户关系以实现赢利增长的关键点。您将学习如何识别和细分客户群,提高客户获取和保留率,管理产品组合,创建优质品牌,促进销售和分销工作,并有效开拓新市场等。

授课方式

这一优秀的师资队伍重点关注对中国营销至关重要的问题,研究成功的营销实践,以及致使中国和全球公司偏离正轨的错误。通过精心安排的讨论,互动的案例研究,以及细致深入的分析,您将会获得丰富实用的经验以及发展长期客户关系的方法。

学员

领导力培训课程为制定和实施国内外营销战略的高级管理人员、企业家和市场营销专业人才而设定。课程合 a.) 中国国内企业 b.) 寻求在地区和全球拓展业务的中国企业,和c.) 寻求在中国和其它亚洲市场进一步拓展业务的跨国企业。

2010年8月5日 星期四

戴明講座的一些回想與說明

由於本年度的"戴明講座"不到東海大學的工業工程所去而由不同的人向某些單位接洽講座的一些事宜可能產生些誤會所以必須作一些說明

首先 "戴明講座"原構想是希望能傳播戴明哲學於產業界和學界,而這可以在各地和各學校主辦原構想是前者收費而後者免費並贈送所有與會者一本當年的出版品 (350-460頁)

2008/2009年就是根據這樣的想法運作的比較特別的是這兩年由基金會名義每年捐20000元給當次主辦者"實報實銷" 其餘 (不多)捐給系上當辦公費

2008/2009年的主辦人(助理)做得很好 包括請人作海報 (2008/2009年) 封面設計 (2009年)
我相當滿意 所以我提議續約 主事者呈提議給系主任 我近一個月 沒接到可否 就決定2010年不在東海工工所辦

由於2010年的書之主題為系統與變異 所以我請KEVIN安排東海企業管理系 不過近半年過去都無消息

沈金標 (阿標)先生前天來訪 他認為這種安排他幫得上忙 就我給幫這忙

Fw: 談公司 (組織) 治理:董事會 黃院長:平安!

17屆工工系校友 - 鍾漢清先生 - 戴明顧問執行長,對學校頗有負擔,過去經常返回系上演講。

昨 天提及可否到管院貢獻所學 - 做一場演講,我說可以請黃院長衡量看看。
鍾校友返校演講一律不收演講費用,還捐2萬做行政開支,並送 每位聽講者一本書。以下為他付梓新書的一篇,給您參考。

他的所長非我領域,但以他的歷練應可幫助許多後進。

沈金標 上
校 友總會常務理事
鍾漢清.jpg鍾漢清.jpg
1067K
---
我知道院長交辦下去 趕緊回信

CC LIST 是我們吃過飯的林先生 先前我請他安排
沒想到你直接踢一球就可了
不過我前兩年給IE的二 萬元今年沒這預算 (實際上IE請同學做許多事包括2009二本書之封面.....
我從2008年即希望是全校演講 沒想到各系界限畫分得很清楚)
我 的第一優先是學生 不是EMBA業界 因為你忘了提---我忘了說 企管系的10月中演講是為紀念陳勝年老師

總而言之很謝謝您們效率這樣高



****2008


hc借東海音樂系的老師說法來答謝 Peter 的來信


"退而不休,終身為東海教育奉獻的羅芳華教授,以流利的國語及感性的語氣,表達得獎心得,她表示:自 己 的貢獻,是因為有太多人的支持與幫助,然而愛你做的事,就會成功!」"


****Peter 來信


這真是一場充滿陽光,喜悅與愛的講座, 因著紀念戴明生日推崇其學說哲理, 以及老師您對過去服務公司,師情, 友情的感恩感謝, 起而交織台灣戴明圈:2008年東海戴明講座得以實現, 如封面所列"MAKING THINGS HAPPEN. GETTING THINGS DONE."的豪情與實踐.

讓我感到很榮幸得以參加此一整個講座, 我想以論語的開場三句話, 即子曰:"學而時習之,不亦說乎?有朋自遠方來,不亦樂乎?人不知而不慍,不亦君子乎?"作為此次講座回響


學而時習之,不亦說乎 此次講座的主題PROFOUND KNOWLEDGE Deming Scholar Lecture Series 2008, 讓我們學習體驗"戴明自認為生平的登峰造極思想總結--淵博智識系統", 如慕春風, 如享陽光.


有朋自遠方來,不亦樂乎 不僅講座的主講人 W.W.Scherkenbach來自美國, 而且參與此次講座的朋友來自四面八方, 或產業, 或學術, 共濟一堂, 極樂也.


人不知而不慍,不亦君子乎 此次的盛會得以成就, 誠如您於開場白所引戴明博士說:"產出如此卓越, 因人們一起工作的方式而成此善事." "The way people work together is what produces excellence." (W.Edwards Deming's famous quote to those at Sacred Heart),

有許多的人在幕後支持協助, 而您是如此的謙卑, Peter Lee 李基正先生講得最真實"書本的封面中,你的名字的字最小.", 再由您書中第四部 東海...人物及難忘的師長, 並於講座結束前為學生所做之傳承期許, 實已埋下戴明哲學之種子, 胸懷大愛 故為君子也.

感謝您的付出, 得以有緣參與此次盛會, 試做一對聯以記此盛會

上聯:戴淵博智識跨變異楚漢
下聯:明持續改善統品質將清
橫批:天下為公

維強 敬上

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