· TQC adopted throughout company.
· The Deming Prize awarded.
TMC President Fukio Nakagawa (1961-1967) and Dr. W. Edwards Deming
After the success of the new Corona and through further improvements, Toyota's TQC efforts were officially recognized in 1965, when the company was awarded the Deming Application Prize for quality control management. Toyota has stressed the importance of quality control ever since and it is thanks to these continued efforts that the Toyota brand the world over has become synonymous with Quality, Durability and Reliability.
| ||Award Ceremony for the Deming Application Prize, 1965||Deming Medal, 1965|
The Deming Application Prize was established by the Union of Japanese Scientists and Engineers to commemorate the achievements of Dr. W. Edwards Deming, who contributed much towards promoting and spreading quality control in Japan. It is awarded to the company recognized as having made the most outstanding improvements through the application of total quality control, and is still awarded to this day